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Case Studies
Absolut Vodka in a Paper Bottle – Success Case Study
Case Study: Absolut Vodka in a paper bottle. The report focuses on how Absolut Vodka has collaborated with The Paper Bottle Company ("Paboco") to launch a first paper bottle sold commercially in-store by the spirits company globally. Although it is claimed that the paper-based bottle is fully recyclable and can potentially reduce transportation costs due to its lighter weight,  Absolut Vodka plans to launch this product only as an addition to its standard, glass packaging. Moreover, as price per 100ml of this...