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Company Profile
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Lotte Chilsung Beverage Co Ltd – Company Profile
Lotte Chilsung Beverage Co Ltd (Lotte Chilsung) is a beverage company that manufactures and sells alcoholic beverages like beer, soju, wine and rice wine. It also offers carbonated beverages such as like coffee, tea, soft drinks, spring water, soft drinks and others. It sells its products with the brand names Chilsung Cider, Pepsi-Cola, Del Monte, Milkis, Cantata ICIS 8.0 and among others. The company sells its products to customers through retail stores, discount stores and convenience stores and operated through...
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Company Profile
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Nichols plc – Company Profile
Nichols plc (Nichols) manufactures and markets soft drinks. The company's product portfolio includes carbonated, still, coffee, post mix, flavored drink and frozen drinks. It markets products under Levi Roots, Feel Good, Starslush, ICEE, Vimto, Fryst and Sunkist brand names. The company sells products to restaurants, cinemas, pubs, and theme parks through grocery stores, wholesalers, convenience stores, and independent retailers. It's Out of Home business is one stop shop that delivers soft drinks to leisure, catering, and hospitality sectors and licenses...
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Analyst Opinions
NewSensory and Indulgence – Consumer TrendSights Analysis, 2023
Sensory and Indulgence - Consumer TrendSights Report Overview Sensory and indulgence trends involve meeting consumers' ever-expanding expectations of quality, variety, and immersive consumption experiences. There are ongoing and undeniable shifts in how consumers perceive the quality of a product. Consumers are attaching greater value to experiences, especially as globalization and digitalization open up society to an even broader range of sensations and influences, in turn making them more accessible and desirable. As such, experiences have in many ways become the...
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Company Profile
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Anheuser-Busch InBev NV/SA – Company Profile
Anheuser-Busch InBev NV/SA (AB InBev) is a producer, distributor, and marketer of beer, alcoholic beverages, and soft drinks. The company's product portfolio include beer, rum, malt beverages and soft drinks. It markets and sells these products under various international and local brands, including Budweiser, Aguila, Stella Artois, Beck's, Leffe, Hoegaarden, Skol, Bud Light, Victoria, Harbin, Corona, Brahma, and Quilmes. The company also holds exclusive rights to bottle, sell and distribute certain PepsiCo brands in Brazil including Pepsi-Cola, Gatorade, H2OH!, and...
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Company Profile
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Ambev SA – Company Profile
Ambev SA (Ambev), a subsidiary of Interbrew International B.V. produces, distributes, and markets non-alcoholic and alcoholic beverages. Its product portfolio comprises beer, malta, carbonated soft drinks, bottled water, isotonic beverages, energy drinks, tea, ready-to-drink teas, coconut water, powdered and natural juices. The company markets its products under the Andes Origens, Antarctica, Beck's, Bohemia, Hoegaarden, Stella Artois, Bud Light, Brahma, Bucanero, Budweiser, and Quilmes among other brands. It also bottles and sells the beer and soft drinks of licensed brands such...
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Case Studies
Conceptual Flavors – ForeSights
"Conceptual Flavors - ForeSights" explores how brands are expanding the notion of flavor beyond just taste. Some brands are taking bold liberties with the concept of flavor, by using intangible elements such as ideas, experiences, and moods to describe flavor.
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Analyst Opinions
Top Trends in Non-Alcoholic Beverages – Affordability, Digitalization, Health and Wellness, ESG and Demographics
Top Trends in the Non-Alcoholic Beverages Report Overview The impact of the COVID-19 pandemic and the new economic realities since have reshaped consumers' social and economic behavior. New combinations of 'who, what, when, where, and why' are forming around non-alcoholic beverages (NAB). Occasions are still emerging, combining old and new locations, motivations, and product choices. The top trend in the non-alcoholic beverages report explores the key trends shaping non-alcoholic beverages in the next few years and why they have come...
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Report Bundle
Sports Beverages Sponsorship – Report Bundle (5 Reports)
"Sports beverage sponsorship helps brands create awareness and reliability among a larger group of audiences. It also helps in brand positioning. Alcoholic, as well as non-alcoholic beverages, seeks opportunities to promote the brand during various sports events and increase their respective brand value and awareness." As a part of this bundle, you will gain access to in-depth insights available in the following reports: Sponsorship Sector Report - Alcoholic Beverages APAC 2022 Sector Briefing - Alcoholic Beverages Sponsorship Landscape APAC 2022...
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Sector Analysis
Europe, Middle East and Africa (EMEA) Non-Alcoholic Beverage Sport Sponsorship Landscape, 2022 – Analysing Biggest Deals, Sports League, Brands and Case Studies
The sponsorship value in the non-alcoholic drinks sector in the EMEA region is estimated to be $315.58 million in 2022. The Europe, Middle East and Africa (EMEA) non-alcoholic beverage landscape report provides an overview of the non-alcoholic beverages sector across the EMEA region and outlines the sector’s influence in sports sponsorship and the main brands involved in attaining lucrative deals across multiple sports.
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Sector Analysis
Asia-Pacific Non-Alcoholic Beverage Sport Sponsorship Landscape, 2022 – Analysing Biggest Deals, Sports League, Brands and Case Studies
The active sports sponsorship agreements in the APAC region for the non-alcoholic beverage (NAB) market are worth an estimated $107.15 million in 2022. APAC sports market mirrors the AMER with soccer standing as the most valuable and active sector to brands, with soccer properties in numerous markets across Oceania, and East Asia seeing partnerships with the non-alcoholic drinks sector. The Asia-Pacific Non-Alcoholic Beverage Sport Sponsorship Landscape research report provides a thorough, forward-looking analysis of the NAB sector sponsorship landscape, with...
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Sector Analysis
Americas Non-Alcoholic Beverage Sport Sponsorship Landscape, 2022 – Analysing Biggest Deals, Sports League, Brands and Case Studies
The active sport sponsorship agreements in the American region for the non-alcoholic beverage (NAB) market are worth an estimated $847 million in 2022. This is largely due to the spending of the majority of the brands in the American top 5 leagues. With increased awareness of health post-pandemic, consumers aim to opt for healthier and non-alcoholic beverages. The Non-alcoholic beverage (Americas) report provides an overview of the sector's involvement with the rights holders in the sports industry. The report further...
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Sector Analysis
Russia Ukraine War Impact on Sports Market – Analyzing Impact on Sponsorships, Events and Media Landscape
In February 2022, following Russian military action in Ukraine, the sporting world was quick to condemn Russia and looked to isolate the country in line with international sanctions. While the sluggish response from sports governing bodies was a source of criticism initially, the sports world has acted decisively since those initial few days. High-profile events such as the Russian Formula One Grand Prix were canceled in short order, both in the short and long term. The high-profile UEFA Champions League...
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Case Studies
PepsiCo Indonesia – Failure Case Study
On October 10, 2019, PepsiCo decided to exit the Indonesian soft drinks market, discontinuing its contract with AIBM. PepsiCo is one of the world's major buyers of palm oil, which is used for the production of snack foods, especially in its Asian business centers where it is widely available, in addition to being cost-effective and shelf-stable. However, palm oil cultivations in these countries have come into disrepute for the rapid depletion of rainforests and peatlands, loss of animal habitat, and...
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Case Studies
Success Case Study: Honest Tea
With many products having a high calorie and sugar content, the soft drinks category had a gap in the market for a naturally sweetened and low-calorie alternative to more traditional offerings. In some cases, an innovative start-up needs the support of a more established company to take advantage of such an opportunity.
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Case Studies
Failure Case Study: Coca-Cola Life – Targeting the “middle ground” fails to resonate with consumers
"Failure Case Study: Coca-Cola Life" is part of GlobalData's Successes and Failures research. It examines the details of and reasons behind Coca-Cola's first moderate-calorie cola's failure in the UK. It delivers the critical "what?", "why?", and "so what?" analysis to teach you crucial lessons that increase your chances of launching successful products as well as avoiding risks. In the UK, Coca-Cola Life sold 21.5 million liters in 2015, accounting for just 1.2% of the total UK sales of Coca-Cola's four...
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