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Thematic Analysis
Direct to Consumer in Retail – Thematic Research
Direct-to-consumer (DTC) refers to the promotion and sale of products directly from a producer or manufacturer to target customers, bypassing the need for intermediaries such as marketplaces, department stores, or any other third-party retailers. The rise of this model of selling started before the inception of the internet and its democratizing of the tools that traditional business has been using for decades. The DTC model has many advantages, including less dependence on third parties, fewer contract negotiations, fewer limitations on...
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Thematic Analysis
Generation Hashtag in Retail – Thematic Research
At a rough estimate, Generation Hashtag (those born between 1991 and 2005) makes up one-quarter of the world's population. With the influence of this demographic set to increase over the next decade, as its members continue to enter the workforce, retailers must learn to adapt to this new breed of consumers which demand a personalized, convenient, and omni-channel experience.