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Case Studies
Success Case Study: thinkThin – The low-carb bar with a 20g protein content
"Success Case Study: thinkThin" is part of GlobalData's Successes and Failures research. It examines the details of and reasons behind thinkThin's positive performance in the US. It delivers the critical "what?", "why?", and "so what?" analysis to teach you crucial lessons that increase your chances of launching successful products. Coming on the heels of other low-carb offerings, this high protein snack found a niche among those wanting to lose weight and take charge of their snacking. The product was able...