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Consumer Insights
TrendSights – Sensory & Indulgence: Ordinary to Extraordinary
As consumers become more demanding and experimental, they are seeking products that meet not only their core expectations but go further to deliver benefits that are unexpected yet still highly valued. This is challenging manufacturers to push innovation boundaries and create products that satisfy a number of needs at once. The intensity of competition across fast-moving consumer goods categories makes this differentiation even more critical. Sensory & Indulgence one of the eight mega-trends that GlobalData covers as part of our...