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Thematic Analysis
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Esports – Thematic Intelligence
Esports are organized multiplayer video game competitions, typically involving professional players. Esports has enjoyed spectacular growth over the last decade, with thousands of fans visiting stadiums to watch live events and millions following them on streaming platforms. Its popularity catapulted during the COVID-19 pandemic as traditional sports were put on hold. Esports monetization models are expanding as the esports teams and players are exploring physical merchandise, loyalty programs, and digital items such as non-fungible tokens (NFTs) to create secondary revenue...
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