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Analyst Opinions
Top Trends in Alcoholic Drinks 2017: Balancing Novelty and Experience Alongside Growing Health Concerns
"Top Trends in Alcoholic Drinks 2017", covers key trends to watch within the alcoholic drinks sector, drawing upon GlobalData's TrendSights framework, insight analysis, innovation intelligence, and product examples. The alcoholic drinks sector represents a highly dynamic space for growth as consumers’ quest for experimentation continues to evolve. Overarching themes include growing demand for more low/no-alcohol and low-calorie products, the “craft” movement, and the influence of ethics, sustainability, and novelty factors within the industry.
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Consumer Insights
TrendSights Analysis: Guided Health
"TrendSights Analysis: Guided Health", explores what the Guided Health trend is, why it is important, who is most influenced by it, and how brands and manufacturers can capitalize on it. The research concludes by identifying where the trend is heading next and how long it will last. In the “information economy,” health-conscious consumers now more confidently embrace an abundance of new information tools, enabling more health-driven choices. Consumers are seeking conveniences that make it easier to reach their health goals,...
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Consumer Insights
TrendSights Analysis: Sensory Fusion – Capitalizing on consumer demand for sensory appeal
"TrendSights Analysis: Sensory Fusion", covers the Sensory Fusion trend within GlobalData's TrendSights framework. The analysis covers what the trend is, why it is important, who is most influenced by it, and how brands and manufacturers can capitalize. The research concludes by identifying where the trend is heading next and how long it will last. Consumers are unconsciously controlled by the thousands of sensory stimuli they experience on a daily basis as they see, hear, smell, taste, and touch brands. Formulators...
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Consumer Insights
TrendSights Overview: Health & Wellness – Taking responsibility for personal health and wellbeing
Today's consumers are more aware of their personal health and wellbeing than ever as a result of greater access to information and health issues often being thrust into the media spotlight. The desire for self-preservation, enhanced vitality, and prevention of illness in the short and long term is urging consumers to proactively make lifestyle and product choices that can not only alleviate these concerns but also enhance quality of life. Health & Wellness is one of the eight mega-trends that...
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Consumer Insights
TrendSights Analysis: Out-Of-Home – Driving engagement outside of the home environment
As consumers spend more time outside the home, dependency on products that can satisfy their needs away from this environment is growing. Motivations for out-of-home occasions meet a range of need states, from convenience through to indulgence, creating opportunities for brands to target consumers in new locations that better fit in with shifting demand in this space. "TrendSights Analysis: Out-Of-Home", outlines how brands can drive engagement with products and services outside of the home environment.
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Case Studies
Success Case Study: Seedlip Alcohol-Free Spirit
"Success Case Study: Seedlip Alcohol-Free Spirit" is part of GlobalData's Successes and Failures research. It examines the details of and reasons behind the success of Seedlip's high-end non-alcoholic drink product. It delivers the critical "what?", "why?", and "so what?" analysis to teach you crucial lessons that increase your chances of launching successful products. British (and indeed global) consumers are becoming more concerned about their health and personal wellbeing. According to GlobalData's Q3 2018 global consumer survey, 47% of UK consumers...
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Analyst Opinions
Opportunities in Craft Spirits
Following the success of craft beer over the past few decades, the spirits industry is starting to take hold of the craft movement. Indeed, there is a shift happening in consumer preferences, away from mass-produced brands and towards spirits made with craftsmanship. Authentic experiences are in demand and more consumers are looking to experiment with innovative and quirky flavored spirits. This has led a number of distillers to increase their craft offerings to gain an early foothold in this emerging...
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Analyst Opinions
Top Trends in Soft Drinks 2017: New Health and Wellness Priorities, Winning in the War Against Sugar and Adultifying the Category
The soft drinks industry is under increasing pressure as consumer spending stagnates, the war on sugar rages on and consumers increasingly reject artificial alternatives. Trends explored in this research include healthy hydration solutions, the adultification of soft drinks, savory and spicy flavors, and soft drinks with just a hint of flavor or sweetness. "Top Trends in Soft Drinks 2017" explores the latest consumer and innovation trends in bottled water, carbonated soft drinks, juices and smoothies, energy and sports drinks, and...