-
Thematic Analysis
![]()
Overtourism (2020) – Thematic Research
With the exponential increase in world population and travel becoming more accessible, overtourism has become more than just a buzzword in the travel industry in recent years as locals, travelers and professionals alike begin to recognize the problems that arise from huge influxes of tourists to already popular areas, such as Venice, Barcelona and Thailand. In 2016, Rafat Ali, the CEO and founder of media company Skift, wrote a foreword to an article about the negative impact of tourism in...
-
Track & Monitor
![]()
Tourism Board Marketing Index
GlobalData's "Tourism Board Marketing Index", measures the marketing efforts of 100 tourism boards around the world. The Tourism Board Marketing Index provides an insight into the individual marketing performance of different tourist boards. To compile the rankings, a host of direct and indirect indicators are taken into consideration such as the effectiveness of marketing to attract tourists, the ratio of social media followers to international arrivals and the quality of the design of tourism boards' webpages. The report includes both...
Sign up to receive regular alerts for our latest analysis and reports. No matter your industry focus, you can keep your finger on the pulse with our timely updates.