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  • Case Studies

    $595 | August 2023
    Case Studies

    Scrub Daddy – Success Case Study

    Scrub Daddy - Success Case Study is part of GlobalData's Success and Failures case study series, which explores the reasons underpinning success or failure, and key learnings. Scrub Daddy is a premium scouring product that has attracted a huge online following and used TV show "Shark's Den" as a part of the springboard to success. Scrub Daddy has managed to capture the attention of consumers in an otherwise low-engagement category by smart use of social media. The product itself leans...

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