Starbucks Corp. (Starbucks) is a renowned coffee retailer primarily engaged in roasting, marketing, and retailing of specialty coffee. The company through its stores offers many varieties of coffee, tea and handcrafted beverages. Starbucks also offers roasted whole bean and ground coffee, ready to drink and single serve beverages, snacks and other food items, and merchandise. Its brands include Tazo, Teavana, Evolution Fresh, La Boulange, Seattle’s Best Coffee, and Ethos. Through its owned and licensed stores, Starbucks has presence in Europe,...
With many products having a high calorie and sugar content, the soft drinks category had a gap in the market for a naturally sweetened and low-calorie alternative to more traditional offerings. In some cases, an innovative start-up needs the support of a more established company to take advantage of such an opportunity.