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Company Insights
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Alipay – Competitor Profile
Launched in 2004, Alipay is among the leading alternative payment services providers (PSP) globally. It is a subsidiary of Ant Group, which is controlled by Alibaba Group. Alipay allows users to make fund transfers as well as online, in-app, and in-store payments at home and abroad. It is the primary method of payment for Alibaba’s online marketplaces, including AliExpress, Tmall, and Taobao. Alipay is accepted in more than 110 countries, allowing Chinese tourists to make payments in Chinese yuan renminbi...
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Company Profile
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Alibaba Group Holding Ltd – Company Profile
Alibaba Group Holding Ltd (Alibaba Group) is a provider of e-commerce and technology infrastructure services. The company provides fundamental technology infrastructure services to merchants, brands, retailers and businesses to market, sell and operate using Internet. Its businesses comprise core commerce, digital media and entertainment, cloud computing and other innovation initiatives. Alibaba Group provides services through its subsidiaries, including Taobao, Tmall, Freshippo, Aliexpress, Lazada, Alibaba.com, 1688.com, ele.me, Youku, DingTalk, Alimama, Alibaba Cloud, and Cai Niao. It also offers logistic services through...
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Company Profile
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Bonjour Holdings Ltd – Company Profile
Bonjour Holdings Ltd (Bonjour) is a beauty and lifestyle products retailer. The company along with its subsidiaries offers cosmetics, skincare, fragrances, health food, hair care, personal care, and body care products. It markets its products under WOWWOW, Dr. Schafter, Suisse Reborn, Yumei and Dr. Bauer. Bonjour sells its products through a network of retail stores located in Hong Kong, Macau and China. It also sells products through online live streaming and social media platforms such as BONJOUR GLOBAL, BONJOUR Quan...
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Case Studies
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Carrefour China​ – Failure Case Study
Carrefour is a French retailer that failed to understand Chinese consumers and has become irrelevant due to the changing retail environment in the country. Carrefour, which entered the Chinese market in 1995, decided to exit the country after selling a majority stake at a discount in 2019. Despite rising purchasing power and an expanding retail industry in the country, Carrefour China’s net sales have seen a YOY decline of 5.9%.
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Thematic Analysis
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Apparel Marketplaces – Thematic Research
The rise of shopping on online apparel marketplaces has considerably altered the traditional shopper journey. Online apparel marketplaces have become increasingly popular shopping destinations in recent years, primarily thanks to wide product catalogs and shoppers perceiving marketplaces as offering low prices. Selling on marketplaces is also becoming more popular among independent retailers and boutique firms, as they offer a wide customer reach and relatively lower fixed costs. The COVID-19 pandemic has also changed the consumption habits of apparel shoppers and...
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Thematic Analysis
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Retail Marketplaces – Thematic Research
The rise of shopping on online marketplaces has considerably altered the traditional shopper journey. Online marketplaces have become increasingly popular shopping destinations in recent years, primarily thanks to wide product catalogs and shoppers perceiving marketplaces as offering low prices. Selling on marketplaces is also becoming more popular among independent retailers, as they offer a wide customer reach and relatively lower fixed costs. The COVID-19 pandemic has also changed consumption habits, with shopping at online marketplaces becoming more frequent. The retail...
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Case Studies
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GirlCult – Success Case Study
GirlCult, a cosmetics start-up that commenced operations in 2018, focuses on low pricing and a well diversified product line to attract young consumers. Instead of signing up celebrities, the brand collaborates with relatively amateur bloggers to communicate authenticity. Established in 2018, GirlCult is a Chinese cosmetics brand that emphasizes attractive product packaging and unique product names such as Curiosity and Crush to generate interest among consumers. Furthermore, GirlCult’s product collection is developed using various interesting themes such as mountain and...
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Case Studies
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Saturnbird Coffee – Success Case Study
Saturnbird Coffee, established in 2015, is a direct-to-customer (D2C) online instant-coffee company brand appealing to young people through affordable premium positioning and creative packaging. Saturnbird Coffee, a D2C instant coffee brand, gained a substantial following within a span of four years since its inception, becoming one of the top-selling domestic brands on Alibaba's Tmall e-commerce portal in 2019.
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Analyst Opinions
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C-Beauty – ForeSights
In the past, Chinese beauty (C-beauty) industry was known solely for replicating versions of popular international cosmetic products at low prices. These locally produced products were only preferred by Chinese consumers who could not afford more expensive foreign brands. This indicated that consumers were choosing these local make-up products only because of their lower cost, and paid little attention to brands or their image. Chinese beauty brands are growing in popularity. Their focus on quality and introduction of new varieties...
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Case Studies
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Feihe Dairy – Success Case Study
Feihe Dairy, one of the oldest domestic dairy products company in China, resurged from the negative publicity of the melamine-tainted milk scandal in 2008, and is now a leading player in the Chinese infant formula market, taking on the multi-nationals that dominate the space. When the tainted milk scandal damaged the reputation of domestic powdered infant formula (PIF) companies in 2008, Chinese consumer migrated to foreign PIF brands. Feihe Dairy repositioned itself as a premium infant milk powder brand and...
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