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Thematic Analysis
Advanced Materials in Packaging – Thematic Research
Advanced materials are highly advantageous to FMCG brands looking to provide solutions that benefit the business and the consumer. Factors such as wide availability of raw materials, low cost, improved flexibility through a combination of different materials, mechanical strength, printability, low weight, reuse, and recycling after use have made paper and paperboard the most currently favored packaging material. Seemingly, the market is now seeing a reversion from simple polymer plastics towards more alternative packaging materials that retain their intrinsic value...