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Thematic Analysis
Social Media in Travel and Tourism – Thematic Intelligence
Social Media in Travel and Tourism Thematic Report Overview Social media has proven beneficial for industries across the globe to garner a customer base and reach out to a larger set of audiences. In the travel and tourism industry, social media can provide a competitive edge to companies by predicting future travel trends. Travel enthusiasts are using content-sharing platforms such as Instagram and Pinterest as a way of finding inspiration for their trip. Travel trends such as staycations, rural tourism,...
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Thematic Analysis
Social Media – Thematic Intelligence
Social Media Report Overview Social media companies are diversifying away from their ad-funded business model due to increased regulatory scrutiny. In 2023 alone, some leading players have been fined for breaching data privacy laws over their ad-targeting practices. Regulators have also accused them of monopolistic behavior around access to personal data. The social media thematic report provides an overview of the social media theme. It identifies the key trends impacting the growth of the sector over the next 12 to...
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Case Studies
GirlCult – Success Case Study
GirlCult, a cosmetics start-up that commenced operations in 2018, focuses on low pricing and a well diversified product line to attract young consumers. Instead of signing up celebrities, the brand collaborates with relatively amateur bloggers to communicate authenticity. Established in 2018, GirlCult is a Chinese cosmetics brand that emphasizes attractive product packaging and unique product names such as Curiosity and Crush to generate interest among consumers. Furthermore, GirlCult’s product collection is developed using various interesting themes such as mountain and...