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Analyst Opinions
Smart and Simple Packaging: Packaging innovations that are reshaping consumer perceptions of brands and products
"Smart and Simple Packaging", examines consumer preferences and industry trends in packaging, particularly those with digitally connected and environmentally friendly positionings. It examines why these innovations are important, who the target market is, and how FMCG brands can best capitalize on the trend. Packaging is critical for building positive perceptions of a brand as well as winning over new consumers. When standing in a shopping aisle, packaging is the initial differentiator for consumers. Incorporating novel packaging can help define a...
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Consumer Insights
TrendSights Overview: Smart & Connected – Engaging with consumers in a hyper-connected, technology-enabled society
"TrendSights Overview: Smart & Connected", is one of the eight mega-trend overviews that GlobalData covers as part of its TrendSights series of consumer insight studies. The analysis covers what the mega-trend is, why it is important, who is most influenced by it, and how brands and manufacturers can capitalize. The research concludes by identifying where the mega-trend is heading next and how long it will last. Today's consumers live in a rapidly digitizing world that is becoming seamlessly integrated into everyday...