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Thematic Analysis
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Social Media in Retail and Apparel – Thematic Intelligence
Big Tech companies dominate the social media space. Meta’s Facebook has 3 billion monthly active users (MAUs), accounting for 61% of the global online population, and Google’s YouTube has approximately 2.7 billion MAUs. In most segments, platforms have benefited from network effects, and thanks to their high volume of users, they are the most attractive to both consumers and advertisers. Few players offer a portfolio of services comparable to Meta, preferring instead to offer more specialized services. For example, LinkedIn positions itself as a social media platform for...
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Thematic Analysis
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Social Media in Travel and Tourism – Thematic Intelligence
Social Media in Travel and Tourism Thematic Report Overview Social media has proven beneficial for industries across the globe to garner a customer base and reach out to a larger set of audiences. In the travel and tourism industry, social media can provide a competitive edge to companies by predicting future travel trends. Travel enthusiasts are using content-sharing platforms such as Instagram and Pinterest as a way of finding inspiration for their trip. Travel trends such as staycations, rural tourism,...
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Sector Analysis
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Business of the J.League 2023 – Property Profile, Sponsorship and Media Landscape
Business of J.League Report Overview The J.League is estimated to generate an annual sponsorship revenue of $23.64 million, partnering with around 19 brands for the 2023 season. The league has signed 26 media deals to broadcast matches live across the world. There are 2187 active sponsorship deals between the league’s 18 clubs. Yokohama Marinos have the largest annual deal in place of all the teams in the competition. The Business of J.League research report gives a detailed and in-depth overview of...
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Thematic Analysis
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Generation Z in Travel and Tourism – Thematic Intelligence
Gen Z in Travel and Tourism Thematic Report Overview In 2023, Generation Z accounts for people aged between 11 and 26. Asia has the largest Gen Z population at 1.2 billion, followed by the Middle East and Africa with 470 million. This generation uses social media before, during, and after a trip, making it a key component throughout the travel journey. It is increasingly important that destination marketing organizations (DMOs) and travel companies harness this tool as a result. ‘Instagrammable’...
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Sector Analysis
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United Kingdom (UK) Source Tourism Insight by Domestic and Outbound Tourism, Key Destinations and Tourist Profiles, 2023 Update
United Kingdom (UK) Source Tourism Market Report Overview The United Kingdom source tourism market witnessed 68.07 million outbound trips and 129.08 million domestic trips in 2022. Domestic travel saw a YoY increase in 2022 due to the easing of pandemic restrictions and greater confidence in relation to the pandemic. This confidence caused an uptick in predominantly international travel as well as domestic travel. The total number of domestic return trips is expected to rebound to well above pre-pandemic levels by...
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Analyst Opinions
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Content Redefined – Generative Artificial Intelligence (AI) Meets Media
Generative Artificial Intelligence (AI) in Media Report Overview GenAI has the potential to revolutionize the media value chain by enhancing content creation, improving distribution strategies, personalizing user experiences, and optimizing monetization efforts. The Generative Artificial Intelligence (AI) in Media research report delves into the vast realm of opportunities that generative AI brings to media. The report provides innovation insights and examples by generative AI use cases in the media sector to present key trends. Key Use Cases ·      Image ·      ...
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Sector Analysis
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United Kingdom (UK) Sports Equipment Market Size, Trends and Analysis by Categories, Consumer Attitudes, Key Players and Forecast to 2027
UK Sports Equipment Market Overview The UK sports equipment market was valued at GBP5.15 billion in 2022. The total market is expected to be in a period of decline from 2022 to 2024 primarily due to a lag in the purchase of long-life equipment such as bicycles, treadmills, and stationary bicycles during the COVID-19-induced lockdown and is forecast to grow marginally at a compound annual growth rate (CAGR) of less than 1% between 2022-2027. UK Sports Equipment Market Outlook 2022-2027...
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Thematic Analysis
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Digital Marketing Trends in Severe Asthma
Digital Marketing Trends in Asthma Report Overview Sanofi/Regeneron’s Dupixent.com achieved the highest total traffic across branded asthma patient sites in the US and branded asthma HCP sites in the US from June 2022 to May 2023. In addition, there were a few unbranded asthma sites detected in the US. Amgen/AstraZeneca’s Breakthecycle.com had the highest level of traffic from June 2022 to May 2023 with more than 180,000 visits. Between June 2022 and May 2023, over 200 social media posts related...
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Sector Analysis
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Germany Source Tourism Insight by Domestic and Outbound Tourism, Key Destinations and Tourist Profiles, 2023 Update
Germany Source Tourism Market Report Overview Germany’s source tourism market witnessed 98.26 million outbound trips and 244.43 million inbound trips in 2022. While Germany in itself is a remarkable holiday destination and many Germans travel local for their year-round trips, however, traveling abroad is still popular for many reasons. Leisure remains the most popular reason for travel, followed by VFR and business travel. However, in 2020 most of the travel in Germany was domestic due to the pandemic. The Germany...
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Sector Analysis
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United Kingdom (UK) Toys and Games Market Analysis by Categories, Revenue Share, Consumer Attitudes, Key Players and Forecast to 2027
UK Toys and Games Market Report Overview The UK toys and games market was valued at GBP4.3 billion in 2022 and is forecast to grow at a compound annual growth rate (CAGR) of more than 1% between 2022-2027. The year 2020 was a historic year for the UK toys and games market as many invested in the sector to help pass the time during lockdowns. However, the market has been bleak since predominantly due to the cost-of-living crisis deterring less...
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