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Sector Analysis
Deep Dive into Super Bowl LVIII’s Beverage Ads on YouTube
This comprehensive report delves into the advertising strategies of various beverage brands during Super Bowl LVIII, analyzing campaigns from both alcoholic and non-alcoholic companies. It provides detailed insights into the advertisements' content, targeted demographics, and the values brands sought to communicate, such as joy, health, and community. By examining brands like Coors Light, Miller Lite, Budweiser, Mountain Dew, and more, the report evaluates the effectiveness of these strategies through viewership statistics and consumer engagement, highlighting the thematic approaches brands use...
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Sector Analysis
NewBusiness of Major League Soccer 2024 – Property Profile, Sponsorship and Media Landscape
Business of Major League Soccer (MLS) 2024 Report Overview The estimated sponsorship revenue of the Major League Soccer (MLS) is $325.97 million for the 2024 season. For the 2024 season, the MLS has partnered with over 31 different league sponsors. Business of the MLS 2024 research report provides an analysis of the current business landscape in MLS competitions. The report takes a closer look at the league from a social media, sponsorship, and media perspective. It also takes a closer...
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Thematic Analysis
NewWeb3 – Thematic Intelligence
Web3 is an ideology that refers to the next iteration of the internet built on blockchain. It promises a mix of peer-to-peer (P2P) communication channels and decentralized governance, leading the internet’s transition from an information-centric model to a user-centric model. Web3 aims to give users the ability to create, own, and monetize their content and manage the use of their data. This will be stored on blockchains instead of on third-party servers.
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Company Insights
Alphabet Inc – Digital Transformation Strategies
Alphabet Digital Transformation Strategies Overview Alphabet is tapping into the power of key disruptive technologies to expand its enterprise services, achieve operational efficiencies, and mitigate security risks. AI, big data, cloud, cybersecurity, and e-commerce are among the key technologies under focus for the company. The annual ICT spending of Alphabet was estimated at $20.0 billion for 2023. A major share of this spending was earmarked for acquiring software, ICT services, and network and communications from vendors. Alphabet is a collection...
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Sector Analysis
Business of the National Football League (NFL) 2023-24 – Property Profile, Sponsorship and Media Landscape
Explore trends and actionable insights from the following data in our ‘Business of National Football League (NFL) 2023-2024’ report: Details of the financial revenue generators across the professional American football league. Ranking of competing teams based on commercial revenue and insights with a particular focus on the sponsorship and media revenue generated for the 2023-2024 season. Analysis of main commercial deals with major sponsors such as Anheuser-Busch, PepsiCo, Verizon, Ticketmaster, Miller Brewing, Coca-Cola, Toyota, BetMGM, Bose, Proctor & Gamble, Geico, Ford, FedEx,...
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Case Studies
MrBeast Burger – Failure Case Study
This report examines how the unforeseen decline of MrBeast Burger resulted in legal actions and lawsuits. MrBeast Burger, a YouTube-owned ghost kitchen QSR, was launched in 2020 and initially had a lot of success. However, the brand was unable to keep up with the consumer demand, which led to inconsistent output leaving consumers unsatisfied.
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Thematic Analysis
Social Media in Medical Devices – Thematic Intelligence
Social Media in Medical Devices Thematic Report Overview Social media has proven to impact the medical devices industry significantly. It has allowed patients to get together and discuss treatment options and their experiences within the healthcare system. Social media can help promote medical device awareness and understanding through sharing success stories, testimonials, and educational content. However, consumers’ increased concern about the use of personal data and content moderation will instead see smaller decentralized apps (dApps) become more popular. Several smaller...
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Thematic Analysis
Top Themes in Retail and Apparel in 2024 – Thematic Intelligence
Explore trends and insights from the following data in our best-selling ‘Top Themes in Retail and Apparel in 2024’ thematic report: Top themes that are expected to impact the global retail and apparel industries in 2024. The report defines; highlights trends and opportunities; and offers key considerations for brands and manufacturers, for each theme. The major themes that will impact these sectors in 2024 - inflation, globalized retail, mergers and acquisitions, ESG, artificial intelligence, and channel shift. How is the ‘Top Themes...
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Thematic Analysis
Social Media in Retail and Apparel – Thematic Intelligence
Social Media in Retail and Apparel Thematic Report Overview The apparel and health & beauty sectors are increasingly adopting social media platforms and influencer marketing to promote their products and becoming purchasing channels. Adverts and paid partnerships with celebrities and influencers, especially on Instagram, are used exhaustively by apparel and health & beauty brands to expand their reach and appeal, especially among Gen Z shoppers. The purchasing preferences of these shoppers are greatly influenced by what they see on social...
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Thematic Analysis
Social Media in Travel and Tourism – Thematic Intelligence
Social Media in Travel and Tourism Thematic Report Overview Social media has proven beneficial for industries across the globe to garner a customer base and reach out to a larger set of audiences. In the travel and tourism industry, social media can provide a competitive edge to companies by predicting future travel trends. Travel enthusiasts are using content-sharing platforms such as Instagram and Pinterest as a way of finding inspiration for their trip. Travel trends such as staycations, rural tourism,...