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Company Insights
Macy’s Inc – Digital Transformation Strategies
Macy’s Digital Transformation Strategies Overview Macy's Inc. (Macy's) has been focusing on using big data, cloud, and Internet of Things (IoT) to digitally transform its operations. The annual ICT spending of Macy’s was estimated at $624.3 million for 2023. A major share of this spending is earmarked for acquiring software, ICT services, and hardware from vendors. Macy’s is an omnichannel retail company that operates department stores. The company offers apparel for men, women, and kids, home furnishing, cosmetics, fragrances, shoes,...
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Analyst Opinions
Next-Generation Shopping, 2020 Update – Creating Immersive Experience for Consumers
"Next-Generation Shopping, 2020 Update - Creating Immersive Experience for Consumers" is part of GlobalData's TrendSights series and explores how brands can provide a superior and more unique fit for specific consumer segments. Retail has become increasingly digitized and integrated to create a more immersive experience for consumers. This trend captures the activities of bricks-and-mortar retailers, e-commerce, m-commerce, s-commerce, and how these channels can interact with one another to create an enhanced experience for consumers.