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Sector Analysis
Consumer and Market Insights: Prepared Meals in Germany
The German Prepared Meals market is being led by the Ready Meals category while the Meal Kits category is forecast to register the fastest growth in value terms during 2015-2020. The penetration of private label products in the market remains high. Dr. August Oetker Kg and Nestlé S.A. are the leading market players in the country.
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Sector Analysis
Country Profile: Prepared Meals sector in Germany
Prepared Meals sector in Germany is the largest in value terms in the Western Europe region. Increasing busy lifestyles and changing eating patterns are driving the demand for Prepared Meals sector in the country. Of the three markets in the sector, Ready Meals is the largest in both value and volume terms. Hypermarkets & Supermarkets accounted for the largest share of distribution in the country, while Rigid Plastics remained most commonly used packaging material in the sector. Frosta and Erasco...