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Thematic Analysis
Advertising Tech (Adtech) – Thematic Research
The internet advertising market size was valued at $438 billion in 2021 and will grow at a CAGR of more than 9% during 2021-2030. Advertising technology or Adtech is the backbone of the internet advertising industry. It covers all software and services used to deliver and target digital advertisements. Adtech’s emergence over the past 25 years has been driven by the rise in the number of internet users, the emergence of mobile, social media, ecommerce, and streaming platforms, and the...