Business of Major League Baseball (MLB) 2023 – Property Profile, Sponsorship and Media Landscape
Business of Major League Baseball Report Overview The Major League Baseball (MLB) sponsorship revenue is estimated to be $548 million in 2023 via its portfolio of 31 sponsorships. MLB is still the second most popular sport in the United States in terms of attendance, behind only the NFL in terms of venue attendance. Beverages, technology, and financial services have the highest volume of deals with Major League Baseball, with 15 deals across these sectors in sponsorship revenue annually. T-Mobile, Budweiser,...