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Analyst Opinions
Finland Cider Market Insights Report 2016
Cider prices which saw an increase in 2014 as a result of a tax increase, remained largely unchanged in 2015. Cider is a rather popular beverage in Finland owing to its sweeter taste when compared to beer. The drink is deemed easier to consume, causing more women and younger individuals to prefer cider over beer. However, dry cider enjoys higher preference among consumers over other types. On premise sales centered around cider containing below 4.7% abv. Low alcohol content cider...
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Analyst Opinions
Lithuania Cider Market Insights Report 2016
Cider volumes have marginally dropped in 2015, due to average weather and increased price points. Imports grew heavily in 2015 due to consumers interest in premium ciders. Whereas exports dropped quite heavily. Cider volume was created in on-premise channels 2015, reflecting how consumers went out more often to enjoy cider in on-premise places.
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Analyst Opinions
Minor Markets Cider Market Insights Report 2016
The cider category remains a segment that is very much related to a specific time of the year. Although the main players are working very hard in changing the seasonally adjusted trend, consumption is still very related to Christmas and end of year celebrations. The only exception that can be found has been in the development of the premium segment, which managed to gain strong positioning. The traditional retail stores continue to represent the main channel where cider consumption is...
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Analyst Opinions
Netherlands Cider Market Insights Report 2016
A shorter, cooler and damp summer season did not favor consumption of alcoholic beverages in 2015. Except beer and cider, all categories failed to sustain growth. National cider brands held the lion's share in 2015, accounting for approaching 52% of category volumes. International brands however, have been slowly stealing share from domestic brands. The cider market in Netherlands was the fastest growing category in 2015. It was the clear winner in the alcoholic beverages arena.
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Analyst Opinions
Norway Cider Market Insights Report 2016
Owing to Norway's status as a cold country in winter with a short summer period, the weather has a significant impact on consumption and demand. The spring of 2015 was marred by colder and wetter weather which negatively impacted on the all commercial beverages market, with soft drinks and alcoholic drinks particularly affected. The overall slowdown in growth throughout the past few years indicates that flavored cider may be about to hit its peak. Purely domestic brands continued to occupy...
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Analyst Opinions
New Zealand Cider Market Insights Report 2016
The growth of cider sales in 2015 slowed down when compared to in 2014. This was driven by a slowdown in the sales of imported brands. However, this growth is still impressive for the slowing alcoholic drinks industry and is evidence of strong performances from home grown New Zealand brands such as Monteith’s and Isaac’s. The growth across the New Zealand cider industry has been evenly spread across the on-premise and off-premise channels, as new products, rebrands and brand growth...
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Analyst Opinions
Sweden Cider Market Insights Report 2016
FABs and cider are popular categories that share almost the same consumer base i.e. youngsters. Taste and preference of these consumers fluctuates very rapidly and if one category comes into fashion, the other category goes down. A similar scenario was seen in 2015 wherein demand for ciders were largely hampered by growing preference of FABs among young Swedish consumers. Consumers in Sweden prefer at-home cider consumption which was evident from volume consumption in 2015. Moreover, heavy discounts on brands and...
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Analyst Opinions
United Kingdom Cider Market Insights Report 2016
The UK cider market declined in 2015, with cool damp summer conditions contrasting with the previous year, where there was growth for the industry. Sales were also hit by the lack of a global sporting event on the scale of the 2014 FIFA World Cup. England and Wales hosted the Rugby World Cup in 2015, the positive impact of which caught many in the industry by surprise, though even this could not nudge the industry into growth. The March 2015...
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Analyst Opinions
United States Cider Market Insights Report 2016
The growth rate of cider slowed in 2015, following an increase in 2014. It nonetheless remained the fastest-growing alcoholic beverage category. While much of the drop-off in growth can be attributed to the substantial increase in category volume, consumer interest in ciders is beginning to wane, and the category faces an emerging threat in the form of hard sodas, encompassing beer mixes and flavored alcoholic beverages such as root beer, ginger ale and hard orange soda. These have grown substantially...
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Analyst Opinions
South Africa Cider Market Insights Report 2016
Cider in South Africa has experienced robust year-on-year growth in volume terms. This high growth rate can be mainly attributed to its growing popularity with young, wealthy and urban consumers, specifically women. All cider products are relatively expensive in South Africa because of high production, transport and distribution costs. The price differences between different cider segments, like mainstream and premium, are minimal with both segments costs the same as premium beers in the country.