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Analyst Opinions
OVS, Italy (Clothing and Footwear) Shoppers Profile, Market Share and Competitive Positioning
Profile of retailer’s shopper base, key performance indicators, sales and market shares OVS offers clothing & footwear for men, women, and children, making it a favored shopping destination for many Italian consumers - with 36.5% having purchased from the retailer. OVS’ share of the Italian clothing & footwear market has been gradually declining since 2016, from 0.9% to 0.7% in 2021. The retailer should promote its sustainability credentials considering the increased consumer interest in sustainability and ethics, with it ranking...
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Analyst Opinions
CCC, Poland (Clothing and Footwear) Shoppers Profile, Market Share and Competitive Positioning
Profile of retailer’s shopper base, key performance indicators, sales and market shares CCC is a major footwear retailer in Poland, selling footwear and accessories from third-party brands as well as its 11 own brands. In the nine months to October 2022, CCC registered a 13.1% sales growth, driven by good performances both instore and online. CCC’s investments in its online infrastructure along with efforts to digitalize its traditional channels will be crucial to its growth in the future.
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Analyst Opinions
Renner, Brazil (Clothing and Footwear) Shoppers Profile, Market Share and Competitive Positioning
Profile of retailer’s shopper base, key performance indicators, sales and market shares Renner has experienced a rapid surge in its Brazil apparel market share, rising from 4.7% in 2016 to 7.2% in 2021. This is despite it recording a decline in global sales of 22.6% to BRL8,158.3m in 2020, as the pandemic caused economic turmoil in Brazil. Renner’s multi-brand offer appeals primarily to young, female shoppers, with this gender accounting for 58.0% of its customer base.
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Analyst Opinions
Macy’s, United States (US) (Clothing and Footwear) Shoppers Profile, Market Share and Competitive Positioning
Profile of retailer’s shopper base, key performance indicators, sales and market shares 2022 has been a challenging year for the Macy's, with comparable owned sales in Q3, for the period ending October 2022, falling 4.0% on the year, after a disappointing H1 where sales dipped 2.9%. Its mass market positioning has placed it in a more vulnerable position amid rising inflation, as its consumers face significantly squeezed disposable income.
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Analyst Opinions
Myntra, India (Clothing and Footwear) Shoppers Profile, Market Share and Competitive Positioning
Profile of retailer’s shopper base, key performance indicators, sales and market shares According to GlobalData’s 2021 Q3 Consumer Survey, Myntra’s India clothing & footwear shoppers are 50.2% male, and 49.8% female, and the retailer’s shopper base is skewed towards shoppers aged 25-44, who account for a 63.5% share due to their greater propensity to purchase clothing & footwear online. Myntra saw a significant boost to its share of the Indian clothing & footwear market in 2020, from 0.2% in 2019...
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Analyst Opinions
Otto, Germany (Clothing and Footwear) Shoppers Profile, Market Share and Competitive Positioning
Profile of retailer’s shopper base, key performance indicators, sales and market shares Otto is one of Germany’s largest online fashion retailers, with 11.5m active users in February 2022, and appeals the most to female shoppers, who account for 59.7% of its customer base. Otto is popular among low- to middle-income consumers, with 62.9% of its shopper base having an annual household income of up to EUR34,999, thanks to its frequent discounting. Otto grew its market share in the German apparel...
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Analyst Opinions
M&S, United Kingdom (UK) (Clothing and Footwear) Shoppers Profile, Market Share and Competitive Positioning
Profile of retailer’s shopper base, key performance indicators, sales and market shares M&S has traditionally always had the highest appeal among older shoppers, and GlobalData found in its Q3 2021 Consumer Survey that 50.0% of its shoppers in the UK are still over 55, however this figure is likely much lower than in previous years as it has been focusing on gaining wider relevance and attracting younger consumers. However, its market share declined from 6.9% in 2016 to 5.2% in...
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Analyst Opinions
New Yorker, Czech Republic (Clothing and Footwear) Shoppers Profile, Market Share and Competitive Positioning
Profile of retailer’s shopper base, key performance indicators, sales and market shares New Yorker’s clothing & footwear shoppers in the Czech Republic are predominantly female (66.7%), it also attracts male shoppers (33.3%), thanks to its extensive menswear and men’s footwear lines. According to GlobalData, New Yorker’s market share in the Czech Republic dipped to 2.1% in 2020, following a sales decline of 28.3% in 2020 due to the impacts of the COVID-19 lockdowns, it rose back up to pre-pandemic levels...
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Analyst Opinions
JD Sports, UK (Clothing and Footwear) Shoppers Profile, Market Share and Competitive Positioning
Profile of retailer’s shopper base, key performance indicators, sales and market shares JD Sports’ shopper base in the UK is predominantly composed of male shoppers (61.3%) due to its focus on sportswear and the variety of men’s athleisure brands it offers. JD Sports sells premium apparel from Calvin Klein and Hugo Boss, as well as emerging sportswear brands like On Running and Castore, which has allowed the retailer to encourage repeat purchases among its millennial customers, who make up 51.6%...
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Analyst Opinions
Max, Saudi Arabia (Clothing and Footwear) Shoppers Profile, Market Share and Competitive Positioning
Profile of retailer’s shopper base, key performance indicators, sales and market shares Max held a market share of 4.1%, owing to its affordable price positioning and wide product range. In 2023, Max must focus on its mass market price positioning to attract price-conscious consumers, especially as inflationary pressures on shoppers’ discretionary incomes push them to trade down to more affordable retailers and products. The retailer holds prominence among both male and female demographics, with 51.0% of its shoppers being male...