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Case Studies
Success: Birds Eye Inspirations; Adapting brand image to suit modern living
The frozen fish and seafood category is predicted to see a compound annual growth rate (CAGR) of 3% between 2015 and 2019 in the UK, and frozen meat is expected to have a CAGR of 0.8% in the same period. This could be due to the increase in time-poor consumers wanting something quick and efficient, with frozen food often seen as a backup option, which can be an essential part of such lifestyles. However, consumers generally do not want to...
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