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Analyst Opinions
How Changing Lifestyles are Impacting Household Care – Consumer Survey Insights
This report explores consumer tactics to cope with the rising cost of living when it comes to household care purchases, ranging from brand vs retailer loyalty to buying smaller pack-sizes. The report also looks at how these behaviors compare between demographics. Then the report explores which consumer groups are currently looking to trade-up to higher value household care products and the markets where buyers said they're willing to pay more, and where they're looking for cheaper alternatives. Finally the report...
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Case Studies
Downy Infusions Scents – Success Case Study
"Downy Infusions Scents - Success Case Study" is part of GlobalData's Successes and Failures research. It focuses on a brand of fabric conditioner that channelled fragrance to premiumize laundry time. The case study delivers crucial "what?", "why?", and "so what?" analysis to impart valuable lessons that can increase the prospects of a successful product launch. The Procter & Gamble brand of fabric conditioners imparts touch-activated scents to clothes. The range also claims to protect clothes, by strengthening fabrics and helping...
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Consumer Insights
Household and Laundry Care Products – Trend Overview, Consumer Insight and Strategies
This report focuses on consumer spending patterns in the household and laundry care categories. The majority of global consumers are concerned about the impact that inflation will have while also dealing with the pandemic recovery. This report examines the implications for household and laundry care.
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Consumer Insights
Top Trends in Household Care 2022
The household care sector saw its biggest annual growth increase between 2019 and 2020 in terms of volume and between 2020 and 2021 in terms of value. This is mostly due to the surge in demands for cleaning and sanitizing products brought about by the outbreak of COVID-19. While the virus will continue to be a significant health concern in at least 2022 if not beyond, the demand in household care will slow as consumers become accustomed to more regular...
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Case Studies
Smol – Success Case Study
This report is part of GlobalData's Success and Failures case study series, which explores the reasons underpinning success or failure, and key learnings. This particular case is regarding household care products that are focused on minimizing their carbon footprint, which had gained a considerable amount of consumer interest. Launched in the UK in 2018, Smol is an independent household care brand created by former Unilever workers. It is an environmentally friendly brand focusing on producing cleaning products with concentrated eco-friendly...
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Case Studies
The Cheeky Panda – Success Case Study
The Cheeky Panda is a producer of household and beauty products, which uses renewable bamboo sources to make paper products. Its green initiatives help it to appeal to consumers who value sustainability, allowing the company to rapidly grow its business despite the COVID-19 pandemic. The Cheeky Panda leveraged its green credentials in order to appeal directly to environmentally concerned consumers; its bamboo toilet paper is produced from renewable sources, with no animal testing. Effective marketing and a strong brand identity...
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Case Studies
Sterilized Society – Consumer Behavior Case Study
Health-attentiveness is fueling concerns about product safety and integrity, and heightening demand for products that can sterilize our environments. The connection that consumers now perceive there to be between hygiene, health, and wellness offers new opportunities for manufacturers to entice consumers to trade up to higher-quality, potentially higher-priced products that protect and nurture them. This report is part of the GlobalData Case Study report series, which analyzes trends explored on GlobalData's TrendSights map. The consumer insight offered throughout the report...
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Sector Analysis
Global Household and Laundry Sector Overview – Market Characteristics and Shopping Behavior driving Innovation in the sector
The household care and laundry sector has seen a major increase in value and volume forecasts across the next three years in part due to COVID-19 driving long-term changes in how consumers shop for these products. Premiumization is set to be a key trend for this sector with new innovative products, formula, and solutions are being offered in light of the pandemic and boosting the market's value growth. This report is part of the Sector Landscapes series, which gives an...
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Case Studies
The Laundress – Success Case Study
The Laundress - Success Case Study is part of GlobalData's Success and Failures case study series, which explores the reasons underpinning success or failure, and key learnings. The Laundress is a premium laundry and home care brand with eco-friendly and plant based products. This report is part of GlobalData's Success and Failures case study series, which explores the reasons underpinning success or failure, and key learnings. The Laundress is a eco-friendly and plant-based laundry and home care product that revolutionized...
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Analyst Opinions
Adding Value Through Packaging: Household Care and Laundry – Identifying pack formats and features that make a brand worth paying more for
"Adding Value Through Packaging: Household Care and Laundry", explores new packaging formats and value-added features in the household care category, using examples from GlobalData's Pack-Track innovation tool. Household care packaging are often seen as a basic commodity and, with a huge and varied selection of products on the retail shelf, it can be difficult for brand owners to offer something unique to consumers. Packaging is a key element that can provide differentiation and important added-value benefits. By using packaging to...