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Case Studies
Success Case Study: Green Giant “Swap-In” Frozen Vegetables – Frozen vegetable innovation making healthy swaps easier
"Success Case Study: Green Giant "Swap-In" Frozen Vegetables" is part of GlobalData's Successes and Failures research. It examines the details of and reasons behind the success of Green Giant's new "swap-in" frozen vegetable innovation in the US. It delivers the critical "what?", "why?", and "so what?" analysis to teach you crucial lessons that increase your chances of launching successful products as well as avoid risk. 48% of US consumers try to eat vegetables as much as possible, rising to 54%...
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