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Sector Analysis
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Americas Non-Alcoholic Beverage Sport Sponsorship Landscape, 2022 – Analysing Biggest Deals, Sports League, Brands and Case Studies
The active sport sponsorship agreements in the American region for the non-alcoholic beverage (NAB) market are worth an estimated $847 million in 2022. This is largely due to the spending of the majority of the brands in the American top 5 leagues. With increased awareness of health post-pandemic, consumers aim to opt for healthier and non-alcoholic beverages. The Non-alcoholic beverage (Americas) report provides an overview of the sector's involvement with the rights holders in the sports industry. The report further...
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Sector Analysis
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Russia Ukraine War Impact on Sports Market – Analyzing Impact on Sponsorships, Events and Media Landscape
In February 2022, following Russian military action in Ukraine, the sporting world was quick to condemn Russia and looked to isolate the country in line with international sanctions. While the sluggish response from sports governing bodies was a source of criticism initially, the sports world has acted decisively since those initial few days. High-profile events such as the Russian Formula One Grand Prix were canceled in short order, both in the short and long term. The high-profile UEFA Champions League...
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Sector Analysis
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Savory Snacks in the United States (US), 2020 – Top Growth Opportunities
Top Growth Opportunities for Savory Snacks in US provides recommended actions and detailed analysis of how to target the best growth opportunities for Savory Snack producers and retailers. Readers can understand what categories, channels, companies, and consumers will drive the success of Savory Snack markets in the US through GlobalData’s detailed and robust data, expert insight, and case studies. GlobalData’s Top Growth Opportunity reports use a risk versus reward opportunity model to identify the best growth markets for Savory Snacks...
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Case Studies
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PepsiCo Indonesia – Failure Case Study
On October 10, 2019, PepsiCo decided to exit the Indonesian soft drinks market, discontinuing its contract with AIBM. PepsiCo is one of the world's major buyers of palm oil, which is used for the production of snack foods, especially in its Asian business centers where it is widely available, in addition to being cost-effective and shelf-stable. However, palm oil cultivations in these countries have come into disrepute for the rapid depletion of rainforests and peatlands, loss of animal habitat, and...
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Case Studies
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Bubly Sparkling Water – Success Case Study
This report is part of GlobalData's Success and Failures case study series, which explores the reasons underpinning success or failure, and key learnings. It focuses on the success of Bubly, a colorful and sugar-free sparkling water brand. It shows how the brand understood its younger consumer base and how to meaningfully engage them through marketing and packaging. This report focuses on the success of Bubly in North America as a new player in the increasingly competitive sparkling water category thanks...
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Case Studies
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Consumer Psychology – Short and Long-Term Effects of New Habits – Coronavirus (COVID-19) Case Study
This report is part of the GlobalData COVID-19 Case Study series, which analyses specific examples of consumer sentiment, lifestyles, attitudes, and behaviors stemming from the global coronavirus outbreak. It focuses on habit formation and behavioral economics. This report focuses on how habits are formed and how COVID-19 has changed consumer behavior.
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Sector Analysis
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Opportunities in North American Seasonings, Dressings & Sauces Sector: Analysis of Opportunities Offered by Countries in the Region
This report brings together multiple data sources to provide a comprehensive overview of the North American Seasonings, Dressings & Sauces sector. It includes market overview, high growth country analysis, health & wellness analysis, top brands, key distribution channels, packaging formats and case studies. - The North America Seasonings, Dressings & Sauces (SDS) sector is the second largest globally after the Asia-Pacific region - Dressings is the largest market in the North American SDS sector, followed by the Wet Cooking Sauces...
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Consumer Insights
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TrendSights Analysis: Moderation & Avoidance – Empowering consumers to limit or avoid specific ingredients, or products; by choice or necessity
"TrendSights Analysis: Moderation & Avoidance", explores how FMCG brands can help consumers to limit or avoid specific products or ingredients, either out of choice or necessity. Consumers exhibit, or aim to exhibit, restraint as a means of supporting or improving their wellbeing. In doing so, they are giving up or moderating many "villain" ingredients, vices, and impurities for the good of their long-term health. For many consumers moderation or avoidance behavior is done through choice; however, others are forced to...
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Sector Analysis
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Opportunities in the North American Bakery & Cereals Sector: Analysis of Opportunities Offered by Countries in the Region
"Opportunities in the North American Bakery & Cereals Sector", report brings together multiple data sources to provide a comprehensive overview of the North American Bakery & Cereals sector. It includes market overview, high growth country analysis, health & wellness analysis, top brands, key distribution channels, packaging formats and case studies. - The North America Bakery & Cereals (B&C) sector is largest in the world in terms of value sales in 2016 - Bread & Rolls is the largest market in...
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Case Studies
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Failure Case Study: Coca-Cola Life – Targeting the “middle ground” fails to resonate with consumers
"Failure Case Study: Coca-Cola Life" is part of GlobalData's Successes and Failures research. It examines the details of and reasons behind Coca-Cola's first moderate-calorie cola's failure in the UK. It delivers the critical "what?", "why?", and "so what?" analysis to teach you crucial lessons that increase your chances of launching successful products as well as avoiding risks. In the UK, Coca-Cola Life sold 21.5 million liters in 2015, accounting for just 1.2% of the total UK sales of Coca-Cola's four...
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Sector Analysis
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El Salvador Beer Market Insights 2017
GlobalData’s El Salvador Beer Market Insights 2017 report provides a complete overview of the El Salvador beer industry structure offering a comprehensive insight into historical background trends, 2016 performance and 2017 outlook. Covering total market (on and off-premise) the report details - - 2011-2016 actual detailed beer consumption volume data by segment, brand, brewer, packaging and distribution (on-/off-premise), with 2017 forecasts. - Value by distribution channel 2011-2016, with 2017 forecasts. - Overview of the competitive landscape in the beer market,...
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Sector Analysis
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El Salvador Beer Market Insights Report 2016
The El Salvadorian beer industry experienced growth in 2015, primarily driven by the industry leader La Constancia and its robust distribution network. Low inflation rate in 2015 also added a boost to consumption due to the rise in disposable income which allowed consumers to stretch for more variety of products. Beer across the price segments recorded a positive growth, with discount and mainstream being the most dominant segments. Off-premise accounted for about 71% market share which will remain the most...
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Analyst Opinions
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Top Trends in Snacks, Confectionery and Desserts: Exploring consumer and innovation trends in key categories
"Top Trends in Snacks, Confectionery and Desserts" explores the latest consumer and innovation trends in savory snacks, confectionery, dessert, ice-cream, sweet cookies, breakfast cereals, and cereal bars. Snacking has become ingrained into consumers' dietary routines, blurring the boundaries between main meals and opening unlimited opportunities for manufacturers to capitalize on. This report outlines the key consumer and innovation trends currently impacting the core categories in the food sector: savory snacks, confectionery, desserts (including ice cream) and sweet snacks. Trends explored...
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Consumer Insights
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TrendSights Analysis: Digital Lifestyles
"TrendSights Analysis: Digital Lifestyles" explores the disruption of today's digitizing landscape on consumer behaviors and lifestyles. Today's consumers are living in a rapidly digitizing world that is becoming seamlessly integrated into everyday life. People are becoming increasingly dependent on digital solutions to assist with and enhance day-to-day life and personal management. Similarly, the explosion in smartphone, internet, and social media usage has resulted in evolving behaviors and interactions, in turn reshaping the needs and attitudes of consumers.
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Consumer Insights
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TrendSights Analysis: Caution
Amid anxiety about what the future holds, many consumers draw comfort from the traditional and the familiar. In the midst of growing skepticism, FMCG companies are facing increasing scrutiny over their products, manufacturing processes, and marketing communication, making them more accountable than ever before to consumers. "TrendSights Analysis: Caution" looks at alleviating consumer anxieties with authentic and reassuring cues .
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Analyst Opinions
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The Impact of Social Media on FMCG innovation: Exploring the opportunities presented by the rise of social media
"The Impact of Social Media on FMCG innovation", explores the impact that the internet is having on consumers' lives, and how brands can leverage social media to reach consumers in the digital age. This report focuses on various trends that demonstrate the impact that social media is having on consumer behavior and product development across different FMCG sectors. These trends include self-branding, sensory and indulgence, the rise of the social influencers, and digital activism. The future implications of social media...
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Case Studies
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Success Case Study: Honest Tea
With many products having a high calorie and sugar content, the soft drinks category had a gap in the market for a naturally sweetened and low-calorie alternative to more traditional offerings. In some cases, an innovative start-up needs the support of a more established company to take advantage of such an opportunity.
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Consumer Insights
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Adultifying Soft Drinks; Capitalizing on rising adult demand for non-alcoholic beverages
Adult soft drinks appeal to both alcohol drinkers and traditional soft drink consumers. They are defined by Canadean as non-alcoholic drinks that offer consumers a viable alternative to alcohol by targeting its usage occasions and/or offering a more sophisticated, premium alternative to regular soft drinks.
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Consumer Insights
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TrendSights – Sensory & Indulgence: Ordinary to Extraordinary
As consumers become more demanding and experimental, they are seeking products that meet not only their core expectations but go further to deliver benefits that are unexpected yet still highly valued. This is challenging manufacturers to push innovation boundaries and create products that satisfy a number of needs at once. The intensity of competition across fast-moving consumer goods categories makes this differentiation even more critical. Sensory & Indulgence one of the eight mega-trends that GlobalData covers as part of our...
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Sector Analysis
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Top Growth Opportunities: Bakery & Cereals in Singapore
Top Growth Opportunities for Bakery & Cereals in Singapore provides recommended actions and detailed analysis of how to target the best growth opportunities for Bakery & Cereals producers and retailers. Readers can understand what categories, channels, companies, and consumers will drive the success of Bakery & Cereals markets in Singapore through GlobalData’s detailed and robust data, expert insight, and case studies. Among the top 10 high-potential countries, the Singaporean bakery & cereals sector ranked fourth on the GlobalData Opportunity Score...
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