Identify specific ways in which the pet products marketplace is becoming more humanized.
See what consumer demographics are driving increases in pet ownership.
Find out how pet food formats are copying popular human food formats.
Understand how pet owners tend to underestimate pet weight issues and what health ramifications this has for pets.
Review the top human food trends that are crossing over into the pet industry.
Reasons to buy
Single-person households will exceed 40% of households in several European countries by 2030. How is this group's relationship with pets changing
A huge percentage of dogs and cats are overweight or obese. What human knowledge and behavior gaps are fueling this issue
What is the single biggest nutritional trend hitting pet food at the present time
The paleo diet trend is growing as consumers avoid refined grains, sugars, and more. How is this influencing pet food innovation
What health concern affects roughly 80% of dogs and 70% of cats by the age of three