Use Canadean Consumer’s selection of successful and failed product launches and marketing campaigns from across the globe to inspire innovation.
Reduce the risk of failure by learning from brands/products that have under-performed: failed innovation can severely impact profit and reputation.
Understand the relevant consumer trends and attitudes that drive and support innovation success.
Obtain a broader appreciation of the consumer packaged goods industry by gaining insights from both within and outside of your sector.
Reasons to buy
Why are Suntory’s adult soft drinks considered an interesting case of success
What consumer insight underpins this success
Which consumer trends have these product innovations capitalized on
What can I learn from the success of Suntory’s adult soft drinks