Use Canadean Consumer's selection of successful and failed product launches and marketing campaigns from across the globe to inspire innovation.
Reduce the risk of failure by learning from brands/products that have underperformed: failed innovation can severely impact profit and reputation.
Understand the relevant consumer trends and attitudes that drive and support innovation success.
Obtain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
Reasons to buy
Why is U-Be-Livin-Smart considered an interesting case
What consumer insight underpins the company's success to date
What can I learn from the brand's success