Success Case Study: U-Be-Livin-Smart - Smartly Formulated Nutrient-Dense Indulgences and Vitamins

Scope

Use Canadean Consumer's selection of successful and failed product launches and marketing campaigns from across the globe to inspire innovation.

Reduce the risk of failure by learning from brands/products that have underperformed: failed innovation can severely impact profit and reputation.

Understand the relevant consumer trends and attitudes that drive and support innovation success.

Obtain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.

Reasons to buy

Why is U-Be-Livin-Smart considered an interesting case

What consumer insight underpins the company's success to date

What can I learn from the brand's success

    Pricing

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