Scent Preferences and Innovation Trends in Air Care


Expands understanding of the overlap between beauty and home fragrances.

Offers insight into key consumer scent preferences and the emotions to which people connect scents.

Provides insight based on results from Canadean Consumer's latest surveys, including the 2015 Q2 global survey.

Reasons to buy

Which scents do consumers associate with specific emotions

What are the key innovation implications for scent formulations in this category

What will the next steps be for air care going forward


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