Expands understanding of the overlap between beauty and home fragrances.
Offers insight into key consumer scent preferences and the emotions to which people connect scents.
Provides insight based on results from Canadean Consumer's latest surveys, including the 2015 Q2 global survey.
Reasons to buy
Which scents do consumers associate with specific emotions
What are the key innovation implications for scent formulations in this category
What will the next steps be for air care going forward