Access a unique blend of consumer and innovation insight to understand why the sugar backlash is occurring and which consumers are most affected.
Understand consumer perceptions as to the healthfulness of different sweeteners including stevia, xylitol, and aspartame.
Explore which sweeteners are most attractive to which consumer groups.
Discover innovation examples of how manufacturers are responding to the sugar backlash, and identify emerging sweeteners with future potential.
Reasons to buy
Why is the backlash towards sugar occurring and what does it mean for the food and drink industry
Which sweeteners do consumers perceive in the most positive light
How do consumers perceive artificial versus "natural" sweeteners