Offers unique insight into consumer motivations for avoiding and restricting their consumption of certain products and/or ingredients.
Understand the differences between forced and chosen moderation or avoidance, and how this impacts different categories.
Contains key innovation examples from across the food, non-alcoholic drinks, alcoholic drinks, personal care, household care, and tobacco.
Key topics explored include food villains, portion control, allergen-free foods, and anti-smoking aids.
Reasons to buy
How does Moderation & Avoidance fit into Canadean Consumer's overall TrendSights framework
What does the Moderation & Avoidance sub-trend mean for core product and marketing innovation in my sector
What are the underlying motivations underpinning consumer preferences for "free-from" foods
How does the Moderation & Avoidance sub-trend apply to categories other than food and drinks