2015 Q2 Consumer Survey Data – UK – Ingredients


Use our data to gain a comprehensive understanding of ingredient benefit awareness and perception.

Understand more about consumers’ preferred ingredient delivery systems, as well as which are perceived to be most effective.

Gain insight on the appeal of ingredient fortification vs natural attributes and claims.

Reasons to buy

What on-trend food and drink ingredients do consumers believe to have the most positive nutritional benefit

What on-trend personal and household care ingredients do consumers think are the most effective

How much do consumers really understand about the benefits of popular ingredients


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