Use our data to gain a comprehensive understanding of ingredient benefit awareness and perception.
Understand more about consumers’ preferred ingredient delivery systems, as well as which are perceived to be most effective.
Gain insight on the appeal of ingredient fortification vs natural attributes and claims.
Reasons to buy
What on-trend food and drink ingredients do consumers believe to have the most positive nutritional benefit
What on-trend personal and household care ingredients do consumers think are the most effective
How much do consumers really understand about the benefits of popular ingredients