Consumer insight analysis covering 25 countries highlights the key attitudes and behaviors driving "fresh" and "natural" household products.
Numerous innovation examples throughout the brief showcase the best-in-class "fresh" and "natural" concepts from across the globe.
Key considerations and potential opportunities have been identified based on consumer preferences and recent micro-trends in this field.
Reasons to buy
How does Canadean Consumer's Fresh & Natural sub-trend apply specifically to household cleaning and laundry care
Where is innovation occurring within the Fresh & Natural sub-trend and what does it look like
How can big name brands engage with both mainstream and niche consumer audiences, as interest in natural gains ground