5G Enterprise and Consumer Commercial Use Cases Update and Telco Go-To-Market Strategies

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5G will power next-generation use cases beyond wireless voice and data, managed mobility, and 4G and LPWA IoT applications. Moreover, support for ultra-reliable low latency communications (URLLC) is one of the primary benefits associated with 5G and is enabling both B2C and B2B use cases.

The 5G enterprise and consumer market report provides a status update on the commercially deployed or in trial 5G use cases globally, focusing on operator services for consumer and enterprise adoption of 5G ultra-reliable low latency communications (URLLC), enhanced mobile broadband (eMBB), fixed wireless access (FWA), private wireless networks, and 5G massive machine-type communications (MMTC). It also outlines the go-to-market strategies that telcos have adopted for these commercial and in-trial 5G offers in terms of positioning and use case examples.

What are the market dynamics of the 5G enterprise and consumer industry?

Network operators are beginning to launch standardized commercial B2B services following public 5G network roll-outs and also focusing on customized opportunities with private 5G. Use cases in the enterprise that leverage 5G URLLC and MMTC (for massive IoT) are still in their infancy but trials have started to become more common. As private networks have accounted for most enterprise 5G adoption so far, with industrial enterprises in verticals such as manufacturing, transportation, logistics, and utilities representing much of the activity, telcos should meet demand with solutions that take advantage of their strengths in network implementation as well as complementary capabilities in IoT and managed services.

The dearth of strong, varied, and easy-to-deploy 5G use cases in the consumer market drove operator activity in the area of FWA as a simple, often prepaid, connectivity option for homes and second or holiday homes, particularly during COVID-19 lockdown. In some markets, FWA is also being deployed as a failover solution for home fixed-broadband, and increasingly operators are looking to provide this option built into the set-top box, to help underline a reliability and quality message for higher-spend home broadband consumers.

What are the key segments in the 5G enterprise and consumer market?

The key segments in the 5G enterprise and consumer market are URLLC, MMTC, and eMBB and FWA.


URLLC will be key for use cases that require real-time data and video collection, quick response rates and instant analytics, AR/VR, and robotic and autonomous vehicle control.


MMTC will become another important 5G use case as the speed, capacity, and density planned for 5G rollouts can support very high volumes of sensor readings, including data collected via LPWAN networks. MMTC accommodates a large number of IoT SIMs.

eMBB and FWA

eMBB and FWA are providing industrial businesses with private networks for secure in-building and campus connectivity. 5G-powered wireless WANs and fixed and mobile 5G access are becoming flexible primary and backup connectivity methods for business communications.

Who are the key players in the 5G enterprise and consumer market?

The key players in the 5G enterprise and consumer market are AT&T, China Unicom, Claro Brasil, Deutsche Telekom, Elisa, Ericsson, Globe Telecom, HPE, IBM, KDDI, Maxis, Nokia, and NOS.

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Market report scope

Key segments URLLC, MMTC, and eMBB and FWA
Key players AT&T, China Unicom, Claro Brasil, Deutsche Telekom, Elisa, Ericsson, Globe Telecom, HPE, IBM, KDDI, Maxis, Nokia, and NOS

This report provides:

  • A snapshot of the different kinds of primary use cases enabled by 5G, a status update with examples of use cases that have been commercially launched or are in trial, and a description of key characteristics, deployment drivers, and service provider activity for each of the three subsets.
  • Telco Enterprise Commercial use Cases, highlighting deployments that align with the kinds of primary use cases described.
  • Telco Consumer 5G Commercial Use Cases a description of key characteristics, deployment drivers, and service provider activity in the Consumer market as well as examples of commercial use cases.
  • A set of key findings and recommendations for telecom operators to consider in their 5G strategies when selling to consumers and enterprises.

Reasons to Buy

  • This report provides a status update of commercially deployed 5G solutions (or solutions in trial) aimed at consumers and businesses, focusing on ultra-low latency, massive IoT, enhanced mobile broadband, FWA, and private network solutions.
  • The report also offers an overview of several different consumer and enterprise use cases supported by each of the types of solutions noted above, highlighting deployment goals and solutions.
  • The report’s objective is to help inform global industry executives’ decision-making process on telco strategies, 5G use case deployments, and 5G different go-to-market strategies.
  • The report is designed for an executive-level audience, helping industry leaders gain knowledge of peer telcos’ commercialized 5G propositions in order to effectively craft their own 5G go-to-market and monetization strategies.

China Unicom
Claro Brasil
Deutsche Telekom
Globe Telecom
Orange Business Services
Reliance Jo. Singtel

Table of Contents

Table of Contents

Executive Summary

Section 1: Introduction – Enterprise 5G Capabilities and Use Cases

5G Capabilities and Initial Enterprise Use Cases

Selected Enterprise Public 5G Network Use Cases 2021-2021

Focus on 5G URLLC: Key Characteristics and Deployment Drivers

Focus on 5G URLLC: Service Provider Activity

Focus on eMBB and FWA: Key Characteristics and Deployment Drivers

Focus on eMBB and FWA: Service Provider Activity

Focus on Massive IoT: Key Characteristics and Deployment Drivers

Focus on Massive IoT: Service Provider Activity

Section 2: Telco Enterprise 5G Commercial Case Studies

Case Study for URLLC: Swisscom and Rhomberg Sersa

Case Study for Massive IoT (MMTC): Reliance-Jio and Tata Power Delhi Distribution

Case Study for eMBB and FWA: Vodafone and Ford

Section 3: Telco Consumer 5G Commercial Case Studies

5G B2C Marketing Struggles

Case Study for Unlimited 5G Monetization Strategy: Elisa Finland

Case Study Rich Content 5G Experiences: Vodafone Germany GigaAR

Key Findings and Recommendations

Additional Resources


List of Figures

Exhibit 1: ITU IMT 2020 Use Cases

Exhibit 2: Key Verticals

Exhibit 3: Selected Enterprise 5G Network Deployments

Exhibit 4: 5G Video Analytics System

Exhibit 5: Private Wireless Network

Exhibit 6: Verticals for Massive IoT

Exhibit 7: AT&T, US, URLLC Use Case Snapshot

Exhibit 8: XL Axiata, Indonesia, mMTC Use Case Snapshot

Exhibit 9: Vodafone UK, Ford Private Networks Use Case Snapshot

Exhibit 10: FWA Forecast

Exhibit 11: ELISA B2C 5G Unlimited Use Case

Exhibit 12: Vodafone Germany GigaAR

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