ABN AMRO’s Sports Sponsorship Strategy and the Impact of COVID-19
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Detailed profile of ABN AMRO's sport sponsorship strategy, including a look at the impact COVID-19 may have on that strategy
Scope
Detailed examination of ABN AMRO's sponsorship portfolio, analysing the brand's strategy for engaging with sport and sport sponsorship. Every deal is analysed and valued and the impact that COVID-19 is highlighted and analysed with a view to understanding future brand intentions.
Reasons to Buy
Detailed profile of ABN AMRO's sport sponsorship strategy
Table of Contents
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