Accor S.A – Digital Transformation Strategies

Pages: 25 Published: September 12, 2022 Report Code: GDDT0591ES

Accor S.A. (Accor) has been focusing on using mobile payments, wearable technology, artificial intelligence and cloud to digitally transform its operations. The annual ICT spending of Accor was estimated at $94.2 million for 2021. A major share of this spending is earmarked for acquiring software, ICT services and hardware from vendors. Accor is a hotel operator. The company manages and franchises luxury and upscale, midscale and economy hotels. It operates hotels under various brand names including Raffles, SO Sofitel, Sofitel, Fairmont, Swissotel, Adagio Premium, MGallery, Pullman, Grand Mercure, Mama Shelter, Novotel, Novotel Suites, Adagio Access, ibis, ibis Styles, ibis Budget and hotelF 1.

The Accor digital transformation strategies report will act as a reference point to understand a company/competitor’s digital strategy. It will also help in understanding the digital preparedness of the company against its peers. Information included in these reports are sourced from a mix of our very own internal database and authentic secondary research links such as company’s annual report, presentations, press releases etc. The report covers overview of the company, its digital transformation strategies, technology focus areas, accelerators, incubators, & other innovation programs, technology partnerships, technology introductions, investments, acquisitions, and ICT spending among others.

Digital Transformation Strategies

To gain more insights on digital transformation strategies and initiatives of Accor, download a free report sample

Accor Technology Theme Focus

Accor is utilizing a number of emerging technologies including artificial intelligence, big data, and cloud among others for achieving operational efficiency and enhancing customer experience.

Accor Technology Theme Focus

Accor Technology Theme Focus

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Accor Technology Initiatives

Accor has been involved in several strategic technology partnerships and collaborations, technology developments and roll outs, acquisitions and technology investments over the last few years. For instance, in 2021, the company enhanced its partnership with Contentsquare, a customer experience analytics provider, to support its customer services. Contentsquare has been providing Accor’s digital team with customer insights to ensure seamless experience across its digital properties, and deliver personalized services based on customer requirements.

For more insights on other technology initiatives of Accor, download a free report sample

Accor ICT Spend by Function

  • Data center
  • Communications
  • Network
  • Applications
  • End-user computing
  • Management
  • ICT Service desk

Accor ICT Spend by Function

Accor ICT Spend by Function

For more insights on ICT spending by function, download a free report sample

Accor ICT Spend by Channel

  • Internal development and maintenance
  • Technology vendors (direct)
  • Local resellers
  • Telcos
  • ICT services providers/consulting firms
  • Specialist outsourcers
  • Systems integrators

Accor ICT Spend by Channel

Accor ICT Spend by Channel

For more insights on ICT spending by channel, download a free report sample

Accor External ICT Spend by Segment

  • Software (including Cloud SaaS)
  • Hardware (including Cloud Iaas)
  • ICT services
  • Consulting
  • Network and communications
  • Others

Accor External ICT Spend by Segment

Accor External ICT Spend by Segment

For more insights on external ICT spending by segment, download a free report sample

Accor Digital Transformation Strategies Overview

Total ICT Spending 2021 $94.2 million
ICT Spend by Function Data center, Communications, Network, Application, End-User computing, Management, and Service desk
ICT Spend by Channel Internal development and maintenance, Technology vendors (direct), Local resellers, Telcos, ICT services providers/consulting firms, Specialist outsourcers, and Systems integrators
External ICT Spend by Segment Software (including cloud SaaS), Hardware (including cloud Iaas), ICT services, Consulting, Network and communications, and Others
Technology Theme Focus Artificial Intelligence, Big Data, and Cloud

This report provides:

  • Insight into Accor’s technology activities.
  • Insights of its accelerators, incubators, and other innovation programs.
  • Overview of technology initiatives covering partnerships, technology introductions, acquisitions and investments.
  • Insights on each technology initiative including technology theme, objective, and benefits.
  • Details of estimated ICT budgets.

Reasons to Buy

  • Gain insights into Accor’s technology operations.
  • Gain insights into its technology strategies and innovation initiatives.
  • Gain insights into its technology themes under focus.
  • Gain insights into its various partnerships.

Key Players


Table of Contents

Table of Contents


Digital Transformation Strategy

Accelerators, Other Innovation Programs

Technology Focus

Technology Initiatives



Partnership, Acquisition Network Map

ICT Budgets Contracts

Key Executives

About GlobalData

Frequently Asked Questions

The annual ICT spending of Accor was estimated at $94.2 million in 2021.

The key ICT spending categories by function for Accor are communications, data center, network, applications, end-user computing, ICT service desk, and management.

The key ICT spending categories by channel for Accor are internal development and maintenance, technology vendors (direct), local resellers, telcos, ICT services providers/consulting firms, specialist outsourcers, and systems integrators.

The key external ICT spending categories by segment for Accor are ICT services, software (including cloud SaaS), hardware (including cloud IaaS), ICT services, network and communications, consulting, and others.

The key technological theme in focus for Accor are artificial intelligence, big data, and cloud.


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