Accor S.A – Digital Transformation Strategies
Accor S.A. (Accor) has been focusing on using mobile payments, wearable technology, artificial intelligence and cloud to digitally transform its operations. The annual ICT spending of Accor was estimated at $94.2 million for 2021. A major share of this spending is earmarked for acquiring software, ICT services and hardware from vendors. Accor is a hotel operator. The company manages and franchises luxury and upscale, midscale and economy hotels. It operates hotels under various brand names including Raffles, SO Sofitel, Sofitel, Fairmont, Swissotel, Adagio Premium, MGallery, Pullman, Grand Mercure, Mama Shelter, Novotel, Novotel Suites, Adagio Access, ibis, ibis Styles, ibis Budget and hotelF 1.
The Accor digital transformation strategies report will act as a reference point to understand a company/competitor’s digital strategy. It will also help in understanding the digital preparedness of the company against its peers. Information included in these reports are sourced from a mix of our very own internal database and authentic secondary research links such as company’s annual report, presentations, press releases etc. The report covers overview of the company, its digital transformation strategies, technology focus areas, accelerators, incubators, & other innovation programs, technology partnerships, technology introductions, investments, acquisitions, and ICT spending among others.
Digital Transformation Strategies
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Accor Technology Theme Focus
Accor is utilizing a number of emerging technologies including artificial intelligence, big data, and cloud among others for achieving operational efficiency and enhancing customer experience.
Accor Technology Theme Focus
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Accor Technology Initiatives
Accor has been involved in several strategic technology partnerships and collaborations, technology developments and roll outs, acquisitions and technology investments over the last few years. For instance, in 2021, the company enhanced its partnership with Contentsquare, a customer experience analytics provider, to support its customer services. Contentsquare has been providing Accor’s digital team with customer insights to ensure seamless experience across its digital properties, and deliver personalized services based on customer requirements.
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Accor ICT Spend by Function
- Data center
- Communications
- Network
- Applications
- End-user computing
- Management
- ICT Service desk
Accor ICT Spend by Function
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Accor ICT Spend by Channel
- Internal development and maintenance
- Technology vendors (direct)
- Local resellers
- Telcos
- ICT services providers/consulting firms
- Specialist outsourcers
- Systems integrators
Accor ICT Spend by Channel
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Accor External ICT Spend by Segment
- Software (including Cloud SaaS)
- Hardware (including Cloud Iaas)
- ICT services
- Consulting
- Network and communications
- Others
Accor External ICT Spend by Segment
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Accor Digital Transformation Strategies Overview
| Total ICT Spending 2021 | $94.2 million |
| ICT Spend by Function | Data center, Communications, Network, Application, End-User computing, Management, and Service desk |
| ICT Spend by Channel | Internal development and maintenance, Technology vendors (direct), Local resellers, Telcos, ICT services providers/consulting firms, Specialist outsourcers, and Systems integrators |
| External ICT Spend by Segment | Software (including cloud SaaS), Hardware (including cloud Iaas), ICT services, Consulting, Network and communications, and Others |
| Technology Theme Focus | Artificial Intelligence, Big Data, and Cloud |
This report provides:
- Insight into Accor’s technology activities.
- Insights of its accelerators, incubators, and other innovation programs.
- Overview of technology initiatives covering partnerships, technology introductions, acquisitions and investments.
- Insights on each technology initiative including technology theme, objective, and benefits.
- Details of estimated ICT budgets.
Reasons to Buy
- Gain insights into Accor’s technology operations.
- Gain insights into its technology strategies and innovation initiatives.
- Gain insights into its technology themes under focus.
- Gain insights into its various partnerships.
Key Players
Table of Contents
Frequently Asked Questions
The annual ICT spending of Accor was estimated at $94.2 million in 2021.
The key ICT spending categories by function for Accor are communications, data center, network, applications, end-user computing, ICT service desk, and management.
The key ICT spending categories by channel for Accor are internal development and maintenance, technology vendors (direct), local resellers, telcos, ICT services providers/consulting firms, specialist outsourcers, and systems integrators.
The key external ICT spending categories by segment for Accor are ICT services, software (including cloud SaaS), hardware (including cloud IaaS), ICT services, network and communications, consulting, and others.
The key technological theme in focus for Accor are artificial intelligence, big data, and cloud.
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