Business of the Africa Cup of Nations 2023 – Property Profile, Sponsorship and Media Landscape

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Business of Africa Cup of Nations 2023 Report Overview

The estimated sponsorship revenue in the Business of Africa Cup of Nations (AFCON) was $74.75 million for the 2023 season. The Business of AFCON 2023 research report provides an analysis of the current business landscape in AFCON competitions. The report has analyzed the AFCON from a social media, sponsorship, and media perspective, in greater detail. It also gives one a thorough understanding of the commercial setups of all the clubs on an individual basis.

Sponsorship Revenue (2023) $74.75 million
Key Broadcasters ·       Sky

·       BBC

·       LaLiga+

·       SportItalia

·       Sport Digital

·       Band TV

Key Sponsors ·       TotalEnergies

·       1XBET

·       Orange

·       Africa Global Logistics

·       Unilever

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Business of AFCON 2023 - Broadcasters

A few of the broadcasters for the AFCON 2023 are Sky, BBC, LaLiga+, SportItalia, Sport Digital, and Band TV among others. BeIN Sport, Canal+, New World TV and approximately 45 Free to AIR Broadcasters also concluded partnership agreements with CAF (Confederation of African Football). The CAF is expecting to see an increase in broadcasting revenues, and this will help assist with the development and growth of football in Africa. Football from the African continent made history in the FIFA World Cup 2022 when Morocco qualified for the semi-finals. Therefore, with the growth and development expected after this year’s AFCON, it is expected African National Teams will continue to achieve greater heights at future World Cup Competitions.

Business of AFCON Analysis by Broadcasters, 2023
Business of AFCON Analysis by Broadcasters, 2023
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Business of AFCON 2023 – Sponsorship

Total Energies stood as the highest profile sponsor at AFCON in 2023

A few of the key sponsors of the AFCON are:

  • TotalEnergies
  • 1XBET
  • Orange
  • Africa Global Logistics
  • Unilever

Total Energies stands as the highest profile sponsor at this year’s AFCON, standing as the official title partner of the competition. The brand came on board with CAF in 2016, signing an eight-year partnership, a major partnership which extends also to the ten principal competitions run by the federation. The brand has signed huge rights which in many ways have seen it become the main brand of African soccer in general, but have had to pay handsomely its privilege, with its annual value reported to be worth $31.25 million.

Business of AFCON Analysis by Sponsorship, 2023 (%)
Business of AFCON Analysis by Sponsorship, 2023 (%)
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The report offers:

  • This report provides an overview of the competition including a sponsorship portfolio, media landscape, attendance and ticketing, kit supplier sponsors, and team sponsorship analysis.
  • An analysis of the AFCON 2023 sponsors is included, and the estimated annual values are provided. Information regarding the events ticketing and attendance figures, player, and team profiles as well as the league’s social media breakdown.

Total Energies
Africa Global Logistics
Air Cote d'Ivoire
Tecno Mobile
Smart Technology

Table of Contents

1. Report Overview

– Executive Summary

– Property Overview

2. AFCON Attendance

– AFCON Attendance

– AFCON 2023 Stadiums

3. Ticketing

– AFCON 2023 Ticketing

4. Social Media

– Social Media Overview

– Social Media Following- Federation Comparison

– Social Media Following – Competition Comparison

– Social Media Following – Team Comparison

– Social Media Following – Key Players

5. Media Landscape

– Media Landscape Overview

– Media Landscape – Official Broadcasters

– Media Landscape – Broadcasters Rights Breakdown

6. Sponsorship Landscape

– Competition Sponsorship

– AFCON 2023 Sponsorship Deals – Annual Deal Value

– AFCON 2023 Sponsorship Deals- Partnership Lengths, Brand Industry, and Brand Location

7. Team Kit Supplier Deals

– AFCON 2023 Kit Suppliers

– AFCON 2023 Kit Suppliers – Deal Values

– AFCON 2023 Kit Suppliers – Deal Volume

– AFCON 2023 Kit Suppliers – New & Expiring Deals

8. Team Sponsorship

– Team Sponsorship Overview -Sector Breakdown

– Sponsorship Revenue – Team Comparison – Deal Values

– Sponsorship Revenue – Team Comparison – Deal Volume

9. The Teams

10. Appendix


Slide 8 – Table showing the stadium capacity and locations for this years AFCON.

Slide 10 – Table showing the ticket category prices for AFCON 2023.

Slide 19 – Tables show the official broadcasters for AFCON 2023.

Slide 30 – Tables showing the new and expiring deals for the AFCON 2023 Kit Suppliers.


COVID-19 Graphs

Federation Social Media Graph

Competition Social Media Graph

Team Social Media Graph

Player Social Media Graph

Sponsorship Deal Values Graph

Kit Supplier Graphs

Sponsorship Breakdown Graph

Team Sponsorship Breakdown Graph

Frequently asked questions

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