Digital Marketing Trends in Age Related Macular Degeneration
Digital marketing trends in age related macular degeneration report assesses key digital marketing metrics of pharma assets in age related macular degeneration (AMD), including branded websites for patients and healthcare professionals (HCPs), mobile apps, and social media accounts.
Major US Branded Websites of AMD
Major US branded websites of AMD are Eylea.us, Lucentis.com, Vabysmo.com, Susvimo.com, Beovu.com, and Eyeoncopay.com. Eylea.us has the highest traffic share.
AMD, by Major US Branded Websites
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Major US HCP Branded Websites of AMD
Major US HCP branded websites of AMD are Genentech’s Susvimo-hcp.com, Regeneron’s Eylea4ueportal.com, Regeneron’s Hcp.eylea.us, Genentech’s Vabysmo-hcp.com, Regeneron’s Beovuhcp.com, and Bauschretinarx.com. Genentech’s Susvimo-hcp.com had the highest traffic among top AMD websites for HCPs in the US.
AMD, by Major HCP Branded Websites
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Major EUCAN Websites of AMD
Bayer’s Visusvital.de is one of the major EUCAN websites of AMD. Bayer’s Visusvital.de achieved immense traffic between June 2021 and May 2022. Most traffic for Visusvital.de was from direct sources and no traffic was detected for paid or referral sources. Bayer’s branded sites for Eylea in the UK and Canada had no detectable traffic during this time period.
EUCAN Mobile Apps and Social Media Landscape of AMD
Like the US, few pharma apps for AMD were detected in EUCAN. Novartis’s ViaOpta Simulator app achieved the highest downloads. The app was launched in January 2014 to help visual impaired patients understand their condition and enable them to better explain these eye conditions to the people around them such as friends, family, and caregivers.
Between June 2021 and May 2022, the top 20 social media AMD-related posts by interaction from pharma companies were from Novartis’s Mein Augenlicht Facebook page in Germany (19 posts), as well Roche Deutschland’s Instagram page (one post). Novartis’s Mein Augenlicht Facebook page [translation: my eyesight] achieved the highest individual AMD post interaction. This post promoted a Facebook live event on AMD from October 2021.
Market report overview
| US Branded Websites | Eylea.us, Lucentis.com, Vabysmo.com, Susvimo.com, Beovu.com, and Eyeoncopay.com |
| US HCP Websites | Genentech’s Susvimo-hcp.com, Regeneron’s Eylea4ueportal.com, Regeneron’s Hcp.eylea.us, Genentech’s Vabysmo-hcp.com, Regeneron’s Beovuhcp.com, and Bauschretinarx.com |
| EUCAN Website | Bayer’s Visusvital.de |
Scope
- This report assesses key digital marketing metrics of pharma assets in age related macular degeneration (AMD), including branded websites for patients and healthcare professionals (HCPs), mobile apps, and social media accounts.
- Metrics include website traffic volume, engagement, and source, digital display advertising (DDA), paid search engine optimization (SEO), mobile app downloads, and social media post interaction.
- Countries include the US, 4EU (Italy, France, Germany, and Spain), the UK, and Canada (EUCAN).
Reasons to Buy
- Understand the digital marketing competitive landscape in AMD, with a view of leading patient and HCP branded assets across different regions.
- See what tactics pharma companies are using to drive traffic to their AMD branded assets for patient and HCPs, such as DDA and paid SEO.
- Understand what sources of website traffic are generating the most visits to these assets, such as paid SEO, social media, or organic searches.
- Compare top branded assets for patients by how they address and support different patient needs.
- See what pharma social media accounts in AMD are the most active and achieving the most engagement.
- See leading mobile app offerings in AMD from pharma across different regions.
Key Players
Table of Contents
Frequently Asked Questions
The major US branded websites of AMD are Eylea.us, Lucentis.com, Vabysmo.com, Susvimo.com, Beovu.com, and Eyeoncopay.com.
The major US HCP websites of AMD are Genentech’s Susvimo-hcp.com, Regeneron’s Eylea4ueportal.com, Regeneron’s Hcp.eylea.us, Genentech’s Vabysmo-hcp.com, Regeneron’s Beovuhcp.com, and Bauschretinarx.com.
The major EUCAN website of AMD are Bayer’s Visusvital.de.
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