Use of Artificial Intelligence in Pharmaceutical Supply Chains, Sales and Marketing: Case Study

Pages: 43 Published: January 29, 2021 Report Code: GDHCHT244

The pharmaceutical industry has a reputation as being risk averse to embracing new technologies and spent many years in “watch and wait” mode regarding artificial intelligence (AI). Compared to other industries, pharma has been slow to adopt AI, but there has been increased activity over the past few years. This case study provides an overview of how AI is currently being implemented by the pharmaceutical industry in supply chains and in sales and marketing.

Scope

This case study includes:

Examples of pharma companies leading the integration of AI into their operations

Examples of partnerships between Big Pharma and AI start-ups

Examples of other AI initiatives by pharma, including chatbots for patient engagement and enhancing supply chains

Key Highlights

Pharma has been slow to adopt AI, but increased activity has been seen since 2019. Pharma also plans to invest in AI in the near future.

While COVID-19 may have temporarily shifted investment away from AI, it could actually lead to increased AI adoption.

AI will play a key role in the factories of the future.

AI can help marketing become more targeted and personalized, which has shown to be crucial during the COVID-19 pandemic.

Harnessing the benefits of AI requires pharma companies to navigate a series of practical and ethical challenges.

Reasons to Buy

Develop business strategies by understanding how AI is being used in the biopharmaceutical industry today and how the technology is expected to affect the sector in the future.

Stay up to date on the key players in the AI space in drug development and clinical trials.

See what activities biopharmaceutical companies are undertaking in the space.

Identify opportunities for partnerships with AI vendors.

Key Players

GSK
Novartis
Sanofi
Boehringer Ingelheim
Novo Nordisk
Teva
Insilico

Table of Contents

Summary

Introduction

• Overview of AI

• AI and the Pharmaceutical Industry

• Examples of Leaders in AI Across the Pharmaceutical Industry

• Pharma Plan to Invest in AI in the Next Two Years

• AI Recognized as a Leading Disruptive Technology in Pharma

Artificial Intelligence in Supply Chain

• How AI Can Enhance Pharma Supply Chains

• AI Can Create End-to-End Supply Chain Visibility

• AI Is Enhancing Automation and the Internet of Things

• AI Can Be Used for Demand Forecasting and Inventory Management

• Teva Applying Digital Twins to Improve Production

• GSK Launches AI-Powered Smart Manufacturing Facility

Artificial Intelligence in Sales and Marketing

• AI Has the Potential to Transform Pharma Sales and Marketing

• AI Is Being Used to Segment Customers

• AI Is Being Used to Customize Marketing Campaigns

• Pharma Is Increasingly Using Chatbots to Engage With Customers

• Novartis Launches Chatbot to Support Patients with Chronic Skin Conditions and Arthritis

• Sanofi Genzyme Launches Branded Chatbot to Support Patients with Sleep Disorders

Key Findings

Appendix

• Related Reports

• Abbreviations

• Bibliography

• Our Thematic Research Methodology

• About the Authors

• Contact Us

$695

Can be used by individual purchaser only

$1,495

Can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company

Get in touch to find out about our multi-purchase discounts

reportstore@globaldata.com
Tel +44 (0) 20 7947 2960

Every customer’s requirement is unique. We understand that and can customize the report basis your exact research requirements pertaining to market insights, innovation insights, strategy and planning, and competitive intelligence. You can also avail the option of purchasing stand-alone sections of the report or request for a country specific report.

GDPR + CCPA Compliant

Personal and transaction information are kept safe from unauthorised use.

Recently Viewed Reports

Testimonial

“The GlobalData platform is our go-to tool for intelligence services. GlobalData provides an easy way to access comprehensive intelligence data around multiple sectors, which essentially makes it a one-for-all intelligence platform, for tendering and approaching customers.

GlobalData is very customer orientated, with a high degree of personalised services, which benefits everyday use. The highly detailed project intelligence and forecast reports can be utilised across multiple departments and workflow scopes, from operational to strategic level, and often support strategic decisions. GlobalData Analytics and visualisation solutions has contributed positively when preparing management presentations and strategic papers.”

Business Intelligence & Marketing Manager, SAL Heavy Lift

“COVID-19 has caused significant interference to our business and the COVID-19 intelligence from GlobalData has helped us reach better decisions around strategy. These two highlights have helped enormously to understand the projections into the future concerning our business units, we also utilise the project database to source new projects for Liebherr-Werk to use as an additional source to pitch for new business.”

Market Analyst & Management, Liebherr-Werk

Your daily news has saved me a lot of time and keeps me up-to-date with what is happening in the market, I like that you almost always have a link to the source origin. We also use your market data in our Strategic Business Process to support our business decisions. By having everything in one place on the Intelligence Center it has saved me a lot of time versus looking on different sources, the alert function also helps with this.

Head of Key Accounts, Saab AB

Having used several other market research companies, I find that GlobalData manages to provide that ‘difficult-to-get’ market data that others can’t, as well as very diverse and complete consumer surveys.

Marketing Intelligence Manager, Portugal Foods
Looking to stay on top of industry & market trends?

Sign up to receive regular alerts for our latest analysis and reports. No matter your industry focus, you can keep your finger on the pulse with our timely updates.