All year gifting in the UK – 2018

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"All year gifting in the UK – 2018", report forms part of GlobalData's Retail Occasions series, and offers a comprehensive insight into the consumer dynamics and spending habits of consumers for all year gifting. The report analyses the market, the major players, the main trends, and consumer attitudes.

30.9% of consumers surveyed stated that they felt worse off financially compared to last year. This was reflected in overall spending for all year gifting, with 6.4% more consumers stating that they spent less than the previous year on gifts, compared to consumers surveyed in 2017. Total penetration for all year gifting dropped 0.9ppts to 95.7% in 2017. Occasions which were most impacted by consumers attempting to cut down, were more adhoc events, with the number of consumers buying wedding gifts showing the strongest year-on-year decline of 8.5ppts.

Scope

– Over the last 12 months gifting penetration fell for nearly all occasions, therefore retailers must focus on occasions that consumers are almost guaranteed to continue purchasing gifts for, regardless of decreasing disposable income.

– Tesco was the most popular retailer for purchasing gifts this year, with one in five consumers choosing to shop at Tesco.

– Weddings is the gifting occasion that experienced the largest drop in penetration, falling 10.0 ppts compared to last year.

Reasons to Buy

– Use our in-depth consumer insight to learn which areas within all year gifting shopping are most important to ensure that product offerings are catering to the needs and wants of customers.

– Understand what drives consumers to use a retailer for their purchases, such as quality of products, prices and the important of general gifting ranges in order to maximise sales potential.

– Use our in-depth analysis of the leading retailers for all year gifting in order to understand how to appeal shoppers and maximise market share.

Tesco
Marks & Spencer
Waitrose
ASDA
Oliver Bonas
Paperchase
John Lewis
Cards Galore
Kikki.K
Typo
Morrisons
Notonthehighstreet
Card Factory
Amazon
Clintons
Sainsbury's
WH Smith
Boots
Argos
ASOS
Debenhams
House of Fraser
Joy
Primark
Facebook
Twitter
Instagram
Pinterest
Pandora
Swarovski
Next
Waterstones
Poundland
Smyths Toys
Interflora
Aldi
HMV
Apple
iTunes
H&M
New Look
Matalan
Sports Direct
Nike
Adidas
Clarks
H. Samuel
Warren James
B&M
Lidl
Superdrug
The Body Shop
Lush
The Perfume Shop
Dixons Carphone
GAME
Wilko
Home Bargains
Dunelm
Mothercare
Mamas & Papas
JD Sports
Footlocker
TK Maxx
Go Outdoors
Under Armour
Wiggle
The Works
The Range
Toys R Us
Babies R Us
The Entertainer
Maplin
CEX
B&Q
Homebase
Bunnings
Wyevale

Table of Contents

Table of Contents

THE KEY FINDINGS

The Key Findings

Retailers must focus on primary occasions as penetrations fall the most for niche gifting occasions

Tesco is the most purchased from retailer, but M&S is ranked higher by consumers for experience

The wedding gifting market suffers as fewer consumers decide to marry

Trend insight – stores

Trend insight – online

CONSUMER ATTITUDES

Key findings

Buying dynamics

Financial wellbeing

Financial spending

Gift spending

Research

Retailer selection

Retailer ratings – grocers

Retailer ratings – non-food retailers

All year gifting statements

Social media

Gifting

Key findings

Retailer selection

Attitudes towards gifting

Channel usage

Device usage

Fulfilment

Retailer used

Spending

Buying dynamics

Bought for

Categories purchased

Research

Buying dynamics

Birthday

Key findings

Retailer selection

Buying dynamics

Bought for

Categories purchased

Channel usage

Device usage

Fulfilment

Research

Weddings/engagements

Key findings

Retailer selection

Buying dynamics

Bought for

Categories purchased

Channel usage

Device usage

Fulfilment

Research

Pregnancy/new baby

Key findings

Retailer selection

Buying dynamics

Bought for

Categories purchased

Channel usage

Device usage

Fulfilment

Research

Religious/ceremonial occasions

Key findings

Retailer selection

Buying dynamics

Bought for

Categories purchased

Channel usage

Device usage

Fulfilment

Research

Life achievements

Key findings

Retailer selection

Buying dynamics

Bought for

Categories purchased

Channel usage

Device usage

Fulfilment

Research

Retirement/leaving occasions

Key findings

Retailer selection

Buying dynamics

Bought for

Categories purchased

Channel usage

Device usage

Fulfilment

Research

Gratitude/sympathy

Key findings

Retailer selection

Buying dynamics

Bought for

Categories purchased

Channel usage

Device usage

Fulfilment

Research

Spontaneous gifting

Key findings

Retailer selection

Buying dynamics

Bought for

Categories purchased

Channel usage

Device usage

Fulfilment

Research

Methodology

Technical details: consumer survey work

Table

List of Tables

Retailer ratings across key measures – grocers, 2018

Retailer ratings across key measures – non-food retailers, 2018

Products purchased – books, 2018

Retailers used – books, 2017 & 2018

Products purchased – plants & flowers, 2018

Retailers used – plants & flowers, 2017 & 2018

Products purchased – music & video, 2018

Retailers used – music & video, 2017 & 2018

Products purchased – clothing & accessories, 2018

Retailers used – clothing & accessories, 2017 & 2018

Products purchased – footwear,2018

Retailers used – footwear, 2017 & 2018

Products purchased – fine jewellery & watches, 2018

Retailers used – fine jewellery & watches, 2017 & 2018

Products purchased – gift food & drink, 2018

Retailers used -gift food & drink, 2017 & 2018

Products purchased – health & beauty, 2018

Retailers used – health & beauty, 2017 & 2018

Products purchased – electrical products, 2018

Retailers used – electrical products, 2017 & 2018

Products purchased – homewares, 2018

Retailers used – homewares, 2017 & 2018

Products purchased – baby products, 2018

Retailers used – baby products, 2017 & 2018

Products purchased – sports products, 2018

Retailers used – sports products, 2017 & 2018

Products purchased – stationery, 2018

Retailers used – stationery, 2017 & 2018

Products purchased – toys & games, 2018

Retailers used – toys & games, 2017 & 2018

Products purchased – computers, 2018

Retailers used – computers, 2017 & 2018

Products purchased – gardening & DIY, 2018

Retailers used – gardening & DIY, 2017 & 2018

Figures

List of Figures

All year gifting shopper penetration, by demographic & region, 2018, & 2017 penetration

Financial wellbeing compared to last year, 2018

How consumers financed all year gifting spending, 2017 & 2018

All year gifting spending compared to last year, 2017 & 2018

What occasions shoppers purchased for, 2018 & change on 2017

When shopping for gifts, what activities have you undertaken online over the past year, 2017 & 2018

Which retailer would you typically go to first when looking to purchase all year gifting, 2018

Agreement & disagreement with statements about all year gifting, 2018

Which social media sites do you use, 2018

Did you purchase an item as a gift that you saw on social media, 2018

What's driving retailer selection – overall gifting, 2018 & change on 2017

Agreement statements – It is more convenient to have a gift list, (by demographic & male/female) 2018

Agreement statements – It is acceptable to have a gift list, (by demographic & male/female) 2018

Agreement statements – It is acceptable to ask for vouchers/gift cards, (by demographic & male/female) 2018

Agreement statements – It is acceptable to ask for cash gifts instead of a present, (by demographic & male/female) 2018

Agreement statements – It is acceptable to ask friends/family for donations to a large purchase, (by demographic & male/female) 2018

Consumers using each channel for purchasing gifts, 2018 (browsed and purchased)

Consumers using each device for gifting, 2018 (browsed and purchased)

Fulfilment options for gift purchases made online, 2018

Retailers shopped at for gifting, 2018

Average spend per occasion on gifting, 2018

Birthday gifting penetration, 2018 (by demographic & male/female) & 2017

Weddings/engagements gifting penetration, 2018 (by demographic & male/female) & 2017

Pregnancy/new baby gifting penetration, 2018 (by demographic & male/female) & 2017

Religious/ceremonial occasions gifting penetration, 2018 (by demographic & male/female) & 2017

Life achievement gifting penetration, 2018 (by demographic & male/female) & 2017

Retirement/leaving gifting penetration, 2018 (by demographic & male/female) & 2017

Gratitude/sympathy gifting penetration, 2018 (by demographic & male/female) & 2017

Spontaneous gifting penetration, 2018 (by demographic & male/female) & 2017

Holiday souvenir gifting penetration, 2018 (by demographic & male/female)

Gift recipients – overall gifting, 2018

Products purchased – overall gifting, 2018 & change on 2017

Research undertaken – overall gifting, 2018

Books gifting penetration, by demographic, 2017 & 2018

Plants & flowers gifting penetration, by demographic, 2017 & 2018

Music & video gifting penetration, by demographic, 2017 & 2018

Clothing & accessories gifting penetration, by demographic, 2017 & 2018

Footwear gifting penetration, by demographic, 2017 & 2018

Fine jewellery & watches gifting penetration, by demographic, 2017 & 2018

Gift food & drink gifting penetration, by demographic, 2017 & 2018

Health & beauty gifting penetration, by demographic, 2017 & 2018

Electrical products gifting penetration, by demographic, 2017 & 2018

Homewares gifting penetration, by demographic, 2017 & 2018

Baby products gifting penetration, by demographic, 2017 & 2018

Sports products gifting penetration, by demographic, 2017 & 2018

Stationery gifting penetration, by demographic, 2017 & 2018

Toys & games gifting penetration, by demographic, 2017 & 2018

Computers gifting penetration, by demographic, 2017 & 2018

Gardening & DIY gifting penetration, by demographic, 2017 & 2018

Personalisation – overall gifting, 2018

Personalisation – books, clothing & accessories, health & beauty, homewares, stationery, and fine jewellery & watches, 2018

What's driving retailer selection – birthdays, 2018

Birthday gifting penetration, 2018 (by demographic & male/female) & 2017

Gift recipients – birthday, & average spend per recipient, 2018

Products purchased – birthday, 2018

Consumers using each channel for purchasing birthday gifts, 2018 (browsed and purchased)

Consumers using each device for birthday gifting, 2018 (browsed and purchased)

Fulfilment options for birthday gift purchases made online, 2018

Research undertaken – birthday, 2018

What's driving retailer selection – weddings/engagements, 2018

Weddings/engagements gifting penetration, 2018 (by demographic & male/female) & 2017

Weddings gifting penetration, 2018 (by demographic & male/female) & 2017

Weddings/relationship anniversaries gifting penetration, 2018 (by demographic & male/female) & 2017

Engagements gifting penetration, 2018 (by demographic & male/female) & 2017

Gift recipients – weddings/engagements, & average spend per recipient, 2018

Products purchased – weddings/engagements, 2018

Consumers using each channel for purchasing weddings/engagement gifts, 2018 (browsed and purchased)

Consumers using each device for weddings/engagement gifting, 2018 (browsed and purchased)

Fulfilment options for weddings/engagement gift purchases made online, 2018

Research undertaken – wedding/engagement, 2018

What's driving retailer selection – pregnancy/new baby, 2018

Pregnancy/new baby gifting penetration, 2018 (by demographic & male/female) & 2017

Pregnancy gifting penetration, 2018 (by demographic & male/female) & 2017

Baby shower/new baby gifting penetration, 2018 (by demographic & male/female) & 2017

Gift recipients – pregnancy/new baby, & average spend per recipient, 2018

Products purchased – pregnancy/new baby, 2018

Consumers using each channel for purchasing pregnancy/new baby gifting, 2018 (browsed and purchased)

Consumers using each device for pregnancy/new baby gifting, 2018 (browsed and purchased)

Fulfilment options for pregnancy/new baby gift purchases made online, 2018

Research undertaken – pregnancy/new baby, 2018

What's driving retailer selection – religious/ceremonial, 2018

Religious/ceremonial occasions gifting penetration, 2018 (by demographic & male/female) & 2017

Christening gifting penetration, 2018 (by demographic & male/female) & 2017

Holy Communion gifting penetration, 2018 (by demographic & male/female) & 2017

Bar Mitzvah/Bat Mitzvah gifting penetration, 2018 (by demographic & male/female) & 2017

Other religious/ceremonial occasions gifting penetration, 2018 (by demographic & male/female) & 2017

Gift recipients – religious/ceremonial occasions, & average spend per recipient, 2018

Products purchased – religious/ceremonial occasions, 2018

Consumers using each channel for purchasing religious/ceremonial occasions gifting, 2018 (browsed and purchased)

Consumers using each device for religious/ceremonial occasions gifting, 2018 (browsed and purchased)

Fulfilment options for religious/ceremonial occasions gift purchases made online, 2018

Research undertaken – religious/ceremonial occasions, 2018

What's driving retailer selection – life achievements, 2018

Life achievement gifting penetration, 2018 (by demographic & male/female) & 2017

Educational achievement gifting penetration, 2018 (by demographic & male/female) & 2017

Passing driving test gifting penetration, 2018 (by demographic & male/female) & 2017

New home gifting penetration, 2018 (by demographic & male/female) & 2017

New job gifting penetration, 2018 (by demographic & male/female) & 2017

Other life achievement occasions gifting penetration, 2018 (by demographic & male/female) & 2017

Gift recipients – life achievement, & average spend per recipient, 2018

Products purchased – life achievement, 2018

Consumers using each channel for purchasing life achievement gifts, 2018 (browsed and purchased)

Consumers using each device for life achievement gifting, 2018 (browsed and purchased)

Fulfilment options for life achievement gift purchases made online, 2018

Research undertaken – life achievement, 2018

What's driving retailer selection – retirement/leaving, 2018

Retirement/leaving gifting penetration, 2018 (by demographic & male/female) & 2017

Leaving do gifting penetration, 2018 (by demographic & male/female) & 2017

Retirement gifting penetration, 2018 (by demographic & male/female) & 2017

Gift recipients – retirement/leaving, & average spend per recipient, 2018

Products purchased – retirement/leaving, 2018

Consumers using each channel for purchasing retirement/leaving gifts, 2018 (browsed and purchased)

Consumers using each device for retirement/leaving gifting, 2018 (browsed and purchased)

Fulfilment options for retirement/leaving gift purchases made online, 2018

Research undertaken -retirement/leaving, 2018

What's driving retailer selection – gratitude/sympathy, 2018

Gratitude/sympathy gifting penetration, 2018 (by demographic & male/female) & 2017

Thank you gifting penetration, 2018 (by demographic & male/female) & 2017

End of year teacher gifting penetration, 2018 (by demographic & male/female) & 2017

Get well soon gifting penetration, 2018 (by demographic & male/female) & 2017

Sympathy/condolences gifting penetration, 2018 (by demographic & male/female) & 2017

Gift recipients – gratitude/sympathy, & average spend per recipient, 2018

Products purchased – gratitude/sympathy, 2018

Consumers using each channel for purchasing gratitude/sympathy gifts, 2018 (browsed and purchased)

Consumers using each device for gratitude/sympathy gifting, 2018 (browsed and purchased)

Fulfilment options for gratitude/sympathy gift purchases made online, 2018

Research undertaken -gratitude/sympathy, 2018

What's driving retailer selection – spontaneous gifting, 2018

Spontaneous gifting penetration, 2018 (by demographic & male/female) & 2017

Gift recipients – spontaneous gifting, & average spend per recipient, 2018

Products purchased – spontaneous gifting, 2018

Consumers using each channel for purchasing spontaneous gifts, 2018 (browsed and purchased)

Consumers using each device for spontaneous gifting , 2018 (browsed and purchased)

Fulfilment options for spontaneous gifting gift purchases made online, 2018

Research undertaken -spontaneous gifting, 2018

Frequently asked questions

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