Americas Non-Alcoholic Beverages Sports Sponsorship Landscape, 2023 – Analysing Biggest Deals, Sports League, Brands and Case Studies

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Americas Non-Alcoholic Beverages Sports Sponsorship Landscape Overview

The Americas non-alcoholic beverages sector has recorded an estimated annual spend of $2.3 billion in sports sponsorship for 2023. PepsiCo is the most dominant brand in terms of spend. The company has partnered with many major properties associated with various categories of sports, including soccer, basketball, American football, baseball, among others in the region. PepsiCo is happy to associate itself with many world-class athletes who participate in sports across North America.

The Americas non-alcoholic beverages sports sponsorship landscape report provides deep insights into the Americas non-alcoholic beverages sector sponsorship market trend, most active sport and product categories. The report has also analyzed the key product sponsorship markets, most attractive sports leagues, and property deals within the sector companies.

Annual Spend (2023) $2.3 billion
Historical Period 2017-2022
Key Sports Types ·        Soccer

·        American Football

·        Basketball

·        Baseball

·        Motor Racing

·        US College Sports

·        Ice Hockey

·        Motorsports

·        Tennis

·        Golf

Leading Brands ·        Coca-Cola

·        PepsiCo

·        BodyArmor

·        Keurig Dr Pepper

·        Monster Energy

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Americas Non-Alcoholic Beverages Sports Sponsorship Market Dynamics

Live sport remains very popular around the world, with the top leagues and teams being watched by millions. Since sponsorship is one of the most effective methods for brands to strengthen their visibility and profile, they persist in attaching themselves to highly viewed sports to help viewers notice them. Expanding brand awareness can lead to enhanced sales and profits for brands that pay to sporting properties. The value of each deal depends on the prestige of the exact property, the rights involved in the agreement, and the size of the brand itself. Professional sports teams remain the favored category for non-alcoholic beverage brands over other categories such as athletes and venues.

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Americas Non-Alcoholic Beverages Sports Sponsorship Market Segmentation by Sports Types

Soccer is the most popular sport to sponsor among Americas non-alcoholic beverage brands in 2023

The key sports associated with the Americas non-alcoholic beverages sponsorship landscape are soccer, American football, basketball, baseball, motor racing, US college sports, ice hockey, motorsports, tennis, and golf. Soccer is incredibly popular across the Americas region, especially in South America, making it the primary recipient of sponsorship from the non-alcoholic beverages sector. It is the national sport for the major soccer nation, Brazil. Brands such as the Campeonato Brasileiro Série A, Argentine Primera División and Major League Soccer (MLS) have been keen to partner with clubs from the most popular soccer leagues across the Americas.

Americas Non-Alcoholic Beverages Sports Sponsorship Market Analysis by Sports Types, 2023 (%)

Americas Non-Alcoholic Beverages Sports Sponsorship Market Analysis by Sports Types, 2023 (%)

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Americas Non-Alcoholic Beverages Sports Sponsorship Market Segmentation by Active Brands

Amongst all the Americas non-alcoholic beverages brands with active sponsorship deals in 2023, Coca-Cola has the most agreements in place

A few of the non-alcoholic beverage brands with active sponsorship deals in 2023 are:

  • Coca-Cola
  • PepsiCo
  • BodyArmor
  • Keurig Dr Pepper
  • Monster Energy

The American multinational corporation Coca-Cola ranks first for the number of deals across the Americas region and second with respect to annual brand spend. The biggest driver of value for the brand is its partnerships with soccer properties, which include deals with US Soccer, NASCAR, and Major League Soccer (MLS). PepsiCo ranks first in terms of the annual brand spend.

Americas Non-Alcoholic Beverages Sports Sponsorship Market Analysis by Active Brands, 2023 (%)

Americas Non-Alcoholic Beverages Sports Sponsorship Market Analysis by Active Brands, 2023 (%)

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Segments Covered in the Report

Americas Non-Alcoholic Beverages Sponsorship Sports Types Outlook (Value, $ Billion, 2017-2023)

  • Soccer
  • American Football
  • Basketball
  • Baseball
  • Motor Racing
  • US College Sports
  • Ice Hockey
  • Motorsports
  • Tennis
  • Golf

Scope

The report offers a detailed insight into the non-alcoholic beverages sector across the Americas region. It explores all the main active brands in the sector as well as details of their activities in the sector over the last few years in the sports sponsorship industry.

Key Highlights

A detailed overview of the non-alcoholic beverages sector across the Americas region. Outlining sectors influence in sports sponsorship and the main brands involved in attaining lucrative deals across multiple sports.

Reasons to Buy

  • For those wanting an in-depth analysis of how the non-alcoholic beverages sector across the Americas region performed in the sports sponsorship industry, in the sense of both business and popularity.

Red Bull
Coca-Cola
Monster Energy
Keurig Dr Pepper
PepsiCo
Smoothie King

Table of Contents

  • 1. Key Information and Background

    • 1.1. Executive Summary
    • 1.2. Introduction

  • 2. Market Insights

    • 2.1. Industry Market Trends
    • 2.2. Average Contract Deal Length’s

  • 3. Sector Analysis

    • 3.1. Sector Summary
    • 3.2. Top Sports by Value and Volume
    • 3.3. Most Attractive Sports League and Sports Properties
    • 3.4. Product Category Breakdown
    • 3.5. Biggest Deals Within the Sector
    • 3.6. Key Product Sponsorship Markets
    • 3.7. Top 10 highest value deals expiring in 2023

  • 4. Case Study

    • 4.1. New Orleans Pelicans and Smoothie King
    • 4.2. Biggest athlete deals of non-alcoholic beverages brands across the Americas

  • 5. Brand Analysis

    • 5.1. Brand Summary
    • 5.2. Brand Spend per Location
    • 5.3. Most Active Brands
    • 5.4. Biggest Spenders
    • 5.5. Key Brands Analysis

  • 6. Appendix

    • 6.1. Sources

Frequently asked questions

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