Anheuser-Busch InBev – Digital Transformation Strategies

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AB InBev Digital Transformation Strategies Report Overview

Anheuser-Busch InBev SA/NV (AB InBev) is utilizing several emerging technologies such as e-commerce, cloud, artificial intelligence (AI), digital twins and Internet of Things (IoT) to drive sales and business growth, save costs, and improve production efficiency. The annual ICT spending of AB InBev was estimated at $796.3 million for 2023. A major share of this spending is earmarked for acquiring software, hardware, and consulting services from vendors. AB InBev is involved in the production, distribution, and sale of beer and other alcoholic beverages such as wine, ready-to-drink cocktails, spirits, and hard seltzers, as well as soft drinks worldwide. The company has over 500 global, multi-country, and local beer brands in its portfolio. Some of its well-known global brands are Budweiser, Stella Artois, and Corona, multi-country brands include Beck’s, Leffe, and Hoegaarden, and local beer brands are Aguila, Brahma, Antarctica, Castle, Victoria, and Skol.

Total ICT Spending 2023 $796.3 million
ICT Spend by Function Data center, Communications, Network, Application, End-User computing, Management, and Service desk
ICT Spend by Channel Internal development and maintenance, Technology vendors (direct), Local resellers, Telcos, ICT services providers/consulting firms, Specialist outsourcers, and Systems integrators
External ICT Spend by Segment Software (including cloud SaaS), Hardware (including cloud Iaas), ICT services, Consulting, Network and communications, and Others
Technology Theme Focus AI, big data, cloud, e-commerce, social media, drones, and IoT.

The AB InBev digital transformation strategies report will act as a reference point to understand a company/competitor’s digital strategy. It will also help in understanding the digital preparedness of the company against its peers. The information included in these reports is sourced from a mix of our very own internal database and authentic secondary research links such as the company’s annual report, presentations, press releases, etc. The report covers an overview of the company, its digital transformation strategies, technology focus areas, innovation hubs and accelerator programs, technology partnerships, technology introductions, venture arm, investments, acquisitions, and ICT spending among others.

Digital Transformation Strategies

AB InBev is tapping AI and big data technologies to improve operations across all business divisions, including procurement of raw materials, marketing, and customer interactions. The company also applies AI tools to vet companies before acquiring them.

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AB InBev Technology Theme Focus

AB InBev leverages several emerging technologies including artificial intelligence, big data, cloud, augmented reality, blockchain, e-commerce, social media, and IoT among others to improve operational efficiency, achieve sustainability goals, and drive sales.

AB InBev Technology Focus

AB InBev Technology Focus

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AB InBev Technology Initiatives

AB InBev has been involved in several strategic technology partnerships and collaborations, technology developments and roll outs, and technology investments and acquisitions over the last few years. For instance, in 2019, the company acquired BeerBods, a UK-based online beer subscription service and beer club to strengthen its e-commerce business.

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AB InBev ICT Spend by Function

  • Datacenter
  • Communications
  • Network
  • Applications
  • End-user computing
  • Management
  • ICT Service desk

AB InBev ICT Spend by Function, 2023 (%)

AB InBev ICT Spend by Function, 2023 (%)

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AB InBev ICT Spend by Channel

  • Internal development and maintenance
  • Technology vendors (direct)
  • Local resellers
  • Telcos
  • ICT services providers/consulting firms
  • Specialist outsourcers
  • Systems integrators

AB InBev ICT Spend by Channel, 2023 (%)

AB InBev ICT Spend by Channel, 2023 (%)

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AB InBev External ICT Spend by Segment

  • Software (including Cloud SaaS)
  • Hardware (including Cloud Iaas)
  • ICT services
  • Consulting
  • Network and communications
  • Others

AB InBev External ICT Spend by Segment, 2023 (%)

AB InBev External ICT Spend by Segment, 2023 (%)

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Scope

This report provides:

  • Insight into AB InBev’ technology activities.
  • Insights of its innovation hubs and accelerator programs.
  • Overview of technology initiatives covering partnerships, technology introductions, acquisitions, and investments.
  • Insights on each technology initiative including technology theme, objective, and benefits.
  • Details of estimated ICT budgets.

Reasons to Buy

  • Gain insights into AB InBev’s technology operations.
  • Gain insights into its technology strategies and innovation initiatives.
  • Gain insights into its technology themes under focus.
  • Gain insights into its various partnerships, product launches, investments, and acquisitions.

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Table of Contents

Overview                                                                                              

– Brief information about the company, its business divisions and its financials

Digital Transformation Strategy                                                      

– A summary of key digital strategies/implementation efforts  of the company

Accelerators, Incubators, and Other Innovation Programs     

– Discusses the company’s key strategic units, innovation labs, incubation and accelerator programs dedicated to technology innovation

Technology Focus                                                                                

– Lists the technology themes pertinent to the industry the company operates in and highlights the themes adopted by the company

Technology Initiatives                                                                        

Discussion about all the technology introductions & partnerships the company has entered

Venture Arm                                                                                       

Brief information about the Company’s Ventures and its the key decision makers

Investment                                                                                         

Brief discussion about the investments made by the company to acquire new technologies

Acquisitions                                                                                        

Brief discussion about the acquisitions by the company

Partnership and Investment Network Map                                 

– A bird’s eye view of all the partnerships/investments/acquisitions that the company has made in the last 3-5 years

ICT Budget and Contracts                                                                 

– The company’s ICT budget segregated into hardware, software, and managed IT services

Key Executives                                                                                     

– Lists key executives and Digital Transformation Executives of the company, typically the key decision makers/influencers

Frequently asked questions

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