Asia-Pacific (APAC) Alcoholic Beverages Sport Sponsorship Landscape, 2022 – Analysing Biggest Deals, Sports League, Brands and Case Studies
The Asia-Pacific alcoholic beverages sports sponsorships are estimated to be $128 million in 2022, largely due to the co-creation of contents, social activation, intensified effort encouraging larger sect of audiences towards responsible drinking and brands accommodation to the changing consumer demand of the growing population in APAC region. Beer brands dominate, accounting for more than 50% of the total sector spend.
The Asia-Pacific alcoholic beverages sports sponsorship market research report provides a thorough, forward-looking analysis of the sector sponsorship landscape, with major geographical markets within the APAC region for the sector brands highlighted in a concise format to help executives build proactive and productive advancement strategies.
Asia-Pacific Alcoholic Beverages Sports Sponsorship Market Dynamics
The alcoholic beverages industry continues to be deeply associated with the sport sponsorship market. Brands serve as key sponsors and official suppliers for sporting properties across a multitude of sports to reach a diverse audience, build affinity towards their products and ultimately, drive sales growth. Soccer stands as the most valuable and active sector to brands, with soccer properties in numerous markets across Oceania, and East Asia and Southeast Asia seeing partnerships with the alcoholic drinks sector. Furthermore, tennis is placed at the second position with respect to annual spend received from the alcoholic brands, however with respect to deal count Rugby league holds the second position.
The major stakeholders from the industry highly active in the APAC region include well-known beer, wines & champagnes, and spirits & liquors brands. This includes Asahi Breweries, Lion, Carlton and United Breweries, Bundaberg Rum, and Treasury Wine Estates, with their branding mostly displayed at sporting events, and venues in the APAC (Asia Pacific and Oceania) region in 2022.
Asia-Pacific Alcoholic Beverages Sports Sponsorship Market Segmentation by Sporting Sectors
The key sporting sectors associated with the Asia-Pacific alcoholic beverages sports sponsorship market are soccer, tennis, rugby league, Australian football, cricket, rugby union, motor sports, horse racing, American football, and esports. Soccer has the highest share of the alcoholic beverage sports sponsorship market in terms of revenue.
Asia-Pacific Alcoholic Beverages Sports Sponsorship Market Analysis by Sporting Sectors
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Asia-Pacific Alcoholic Beverages Sports Sponsorship Market Segmentation by Secondary Sectors
The key secondary sectors associated with the Asia-Pacific alcoholic beverage sports sponsorship market are beer, spirits & liquors, wines & champagnes, low or no alcoholic beverages, range of alcoholic beverages, cider, wholesalers/distributers-alcoholic beverages, and flavored alcoholic beverage. Beer brands dominate the alcoholic beverage sector sponsorships in the APAC market in terms of both annual spending and deal volume.
Asia-Pacific Alcoholic Beverages Sports Sponsorship Market Analysis by Secondary Sectors
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APAC Alcoholic Beverages Sports Sponsorship Market - Competitive Landscape
Some of the key brands in the Asia-Pacific alcoholic beverage sports sponsorship market are Luzhou Laojiao, Carlton and United Breweries, Lion Beer Spirits and Wine Australia, Chang World, Victoria Bitter, Asahi Breweries, and Peroni among others. Chinese spirits and liquor brand Luzhou Laojiao with only one deal driven towards the Australian Open event stands as the biggest spender in the APAC region.
Asia-Pacific Alcoholic Beverages Sports Sponsorship Market Share by Brands
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Asia-Pacific Alcoholic Beverage Sports Sponsorship Market Report Overview
| Sponsorship Value (2022) | $128 million |
| Key Sporting Sectors | Soccer, Tennis, Rugby League, Australian Football, Cricket, Rugby Union, Motor Sports, Horse Racing, American Football, and Esports |
| Key Secondary Sectors | Beer, Spirits & Liquors, Wines & Champagnes, Low or No Alcohol Beverages, Range of Alcoholic Beverages, Cider, Wholesalers/Distributers-Alcoholic Beverages, and Flavoured Alcoholic Beverage |
| Key Brands | Luzhou Laojiao, Carlton and United Breweries, Lion Beer Spirits and Wine Australia, Chang World, Victoria Bitter, Asahi Breweries, and Peroni |
Key Highlights
- Alcoholic beverage (APAC) sector sponsorship worth an estimated $128 million to sports industry rights holders in 2022, according to the GlobalData Sport Intelligence Centre, with data being taken from GlobalData Sport’s sponsorship database on 31-Aug-2022.
- There are 106 alcoholic brands currently engaged in sport sponsorship agreements.
- Oceania region represents the most enticing sports market to alcoholic brands, comfortably surpassing all other sporting markets like East Asia, South Asia, and Southeast Asia. Overall Australia represents the biggest sporting market within APAC. Other notable markets within APAC include Japan, South Korea, China, India, Thailand, and New Zealand.
- Soccer stands as the most engaged sports sector of the alcoholic drinks sector.
- The beer market dominates the alcoholic beverage sector sponsorships in the APAC market in terms of both annual spending and deal volume.
Reasons to Buy
- This alcoholic beverage sector report offers a thorough, forward-looking analysis of the sector sponsorship landscape, with major geographical markets within the Asia-Pacific region for the sector brands highlighted in a concise format to help executives build proactive and productive growth strategies.
- Accompanying GlobalData’s sponsorship database, the report examines the sector expenditure on sports sponsorship in the Asia-Pacific region, the most valuable sport, league, and sub-region in terms of brand spend, lucrative partners to the sports industry, market insights on trends concerning deal volume and valuation from 2019-2022, in addition to featuring sector’s most notable partnerships.
- With several charts and tables, the report is intended for an executive-level audience, boasting presentation quality.
Key Players
Table of Contents
Frequently Asked Questions
The Asia-Pacific alcoholic beverages market sports sponsorship value is $128 million in 2022.
The key sporting sectors associated with the Asia-Pacific alcoholic beverages sports sponsorship market are soccer, tennis, rugby league, Australian football, cricket, rugby union, motor sports, horse racing, American football, and esports.
The key secondary sectors associated with the Asia-Pacific alcoholic beverage sports sponsorship market are beer, spirits & liquors, wines & champagnes, low or no alcohol beverages, a range of alcoholic beverages, cider, wholesalers/distributers-alcoholic beverages, and flavored alcoholic beverage.
Some of the key brands in the Asia-Pacific alcoholic beverage sports sponsorship market are Luzhou Laojiao, Carlton and United Breweries, Lion Beer Spirits and Wine Australia, Chang World, Victoria Bitter, Asahi Breweries, and Peroni among others.
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