Asia-Pacific Alcoholic Beverages Sport Sponsorship Landscape – Biggest Brands and Spenders, Venue Rights, Deals, Trends and Case Studies

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Asia-Pacific Alcoholic Beverages Sport Sponsorship Report Overview

The APAC alcoholic beverages sector has recorded an estimated annual spend of $147.26 million in sports sponsorship in 2023. There are 236 different brands currently engaged in sport sponsorship agreements across APAC. The factors driving alcoholic beverages sports sponsorship are the co-creation of content, social activation, intensified efforts to encourage responsible drinking, and brand initiatives to meet the changing consumer demand in the APAC region.

The APAC alcoholic beverages sports sponsorship landscape report provides deep insights into the APAC alcoholic beverages sector sponsorship market trend, most active sport, and product categories. The report has also analyzed the key product sponsorship markets, most attractive sports leagues, and property deals within the sector companies.

Sponsorship Value (2023) $147.26 million
Key Sporting Sectors ·        Soccer

·        Tennis

·        Australian Football

·        Rugby League

·        Horse Racing

·        Cricket

Key Brands ·        Carlton and United Breweries

·        Chang Beer

·        Luzhou Laojiao

·        Asahi Breweries

·        Furphy

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Asia-Pacific Alcoholic Beverages Sport Sponsorship Market Dynamics

The alcoholic beverages industry has always been one of the most popular industries in the world providing incredibly lucrative sponsorship opportunities for sporting properties. Beverage companies are among the highest revenue generators in the world, as they can resonate with fans through sport. Many sports enthusiasts enjoy drinking their favorite beverages like beer while watching sports either on TV or in-stadiums.

A high frequency of partnerships between sports right holders in the APAC region and alcoholic beverages companies is majorly attributed to emerging economies providing a platform for the brands to market their products, broaden the horizon of their customer base, and reinforce their position in the high potential region. Furthermore, growth opportunities in the APAC region are huge mainly due to the innovation possibilities, emerging economies, and production opportunities especially in China due to the availability of low-cost labor and raw materials. This has been encouraging brands to invest in the sponsorship landscape in the region and explore immense growth possibilities.

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Asia-Pacific Alcoholic Beverages Sport Sponsorship Market Segmentation by Sport Types

Soccer remains the most lucrative sport within APAC in terms of sponsorship value by sport

The key sports associated with the Asia-Pacific alcoholic beverage sports sponsorship landscape are soccer, tennis, australian football, rugby league, and horse racing among others. Soccer represents the most lucrative market for alcoholic beverages sector spend, followed by rugby league. The biggest partnership in the sector is the deal between Carlton Draught and the Australian Football League, which is reportedly worth $8 million a year. Federations are the major recipient of the sponsorship from technology brands accounting for 29 percent of annual spend in the region.

APAC Alcoholic Beverages Sports Sponsorship Market Analysis by Sporting Sectors, 2023 (%)

APAC Alcoholic Beverages Sports Sponsorship Market Analysis by Sporting Sectors, 2023 (%)

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Asia-Pacific Alcoholic Beverages Sport Sponsorship Market - Competitive Landscape

The highest sponsorship spend value was generated by Carlton and United Breweries in 2023

Some of the key brands in the Asia-Pacific Alcoholic Beverage Sports Sponsorship Market are:

  • Carlton and United Breweries
  • Chang Beer
  • Luzhou Laojiao
  • Asahi Breweries
  • Furphy

The Carlton and United Breweries’ total spend in 2023 generated from 11 deals, of which, the largest of is with the Australian Football League.

APAC Alcoholic Beverages Sports Sponsorship Market Analysis by Brands, 2023 (%)

APAC Alcoholic Beverages Sports Sponsorship Market Analysis by Brands, 2023 (%)

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Asia-Pacific Alcoholic Beverages Sponsorship Sports Types Outlook (Value, $ Billion, 2018-2023)

  • Soccer
  • Tennis
  • Australian Football
  • Rugby League
  • Horse Racing

Scope

The report looks to offer a detailed insight into the alcoholic beverages sector across the APAC region. It explores all the main active brands in the sector as well as detailing the movement in the sector over the last few years in the sports sponsorship industry.

Key Highlights

A detailed overview of the alcoholic beverages sector across the APAC region. Outlining sectors’ influence in sports sponsorship and the main brands involved in attaining lucrative deals across multiple sports.

Reasons to Buy

For those wanting an in-depth analysis of how the alcoholic beverages sector across the APAC region performed in the sports sponsorship industry, in the sense of both business and popularity.

Luzhou Laojiao
Jacob’s Creek
Asahi Breweries
Kirin Brewery
Carlton and United Breweries
Treasury Wine Estates
Chang Beer
Furphy

Table of Contents

  • 1 Key Information and Background

    • 1.1 Introduction
    • 1.2 Executive Summary

  • 2 Market Insights

    • 3.1 Industry Market Trends
    • 3.2 Industry Major Sponsorship Markets

  • 4 Sector Analysis

    • 4.1 Sector Summary
    • 4.2 Sport Breakdown
    • 4.3 Product Category Breakdown
    • 4.4 Market Analysis
    • 4.5 Biggest Deals
    • 4.6 Expiring Deals
    • 4.7 Biggest Deals
    • 4.8 Expiring Deals

  • 5 Case Study

    • 5.1 FIFA Women’s World Cup – Jacob’s Creek Case Study

  • 6 Brand Analysis

    • 6.1 Brand Summary
    • 6.2 Brand Location Analysis
    • 6.3 Most Active Brands
    • 6.4 Biggest Spenders
    • 6.5 Key Brands Analysis

  • 7 Appendix

    • 7.1 Sources

Table

Leading companies charts

Market trends charts

APAC region data charts

Deal volume by sport chart

Sports annual value chart

Biggest deals in the sector chart

Subsectors deal volume chart

Top 5 spending subsectors chart

Product category breakdown charts

Biggest spend per brand chart

Most active brands by number of deals chart

Frequently asked questions

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