Asia-Pacific (APAC) Health and Beauty Retailing Market Size, Category Analytics, Competitive Landscape and Forecast, 2020-2025
APAC health & beauty market value was $561.7 billion in 2020 and is forecasted to grow with CAGR of more than 6% by 2025. China was the leader in all the segments and is also set to show the highest growth rate in all the segments during the forecast period. Other major countries in APAC health & beauty market include Japan, India, Thailand, Australia, and South Korea.
Healthcare products held the highest share in APAC health & beauty market, followed by cosmetics & toiletries. Amongst the price positioning segments in 2020, mass market constituted the largest share followed by value, premium, and luxury. Drug stores and health & beauty stores led the channel distribution segment, followed by online, and hypermarkets, supermarkets and hard discounters. Drug stores and health & beauty stores is expected to have the highest share even in the forecast period (2021-25). In 2020, TSURUHA had the highest share in APAC health & beauty market, followed by Cosmos Pharmaceutical Corp, Watsons, and others.
APAC health & beauty market overview
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What are the major segments in APAC health & beauty market?
APAC health & beauty market is categorized into cosmetics & toiletries, and healthcare products. Cosmetics & toiletries held the highest share in APAC health & beauty market, followed by healthcare products. Cosmetics & toiletries will have the highest growth rate during the forecast period, followed by healthcare products.
China represented the highest share in both of the segments, in 2021. In cosmetics and toiletries, Japan, South Korea, and India followed China in market value in 2021. China had the highest growth rate for cosmetics and toiletries during the forecast period, followed by Japan, Philippines, and South Korea. In healthcare products Japan, India, and South Korea followed China in market value in 2021. China and Malaysia had the highest growth rate for healthcare products during the forecast period, followed by India, and Japan.
APAC health & beauty, by category
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What are the different distribution channels in APAC health & beauty market?
Drug stores and health & beauty stores led the distribution channel in APAC health & beauty market, both in 2020 and even during the forecast period. It was followed by online, hypermarkets, supermarkets and hard discounters, convenience stores (including independents) and gas stations, other non-store retail, and others.
Online had the highest growth rate during the forecast period, followed by others. The total size of drug stores and health & beauty stores in 2020 was more than $300 billion, while that of online was over $60 billion. The total size of drug stores and health & beauty stores is forecasted to reach over $450 billion by 2025.
APAC health & beauty, by distribution channel
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Who are the major vendors in APAC health & beauty market?
The top 10 retailers of APAC health & beauty market include TSURUHA, Cosmos Pharmaceutical Corp, Watsons, Olive Young, Matsumoto, Welcia, Sugi Pharmacy, Amway, JD.Com, and GuoDa Drugstore. TSURUHA was the market leader in both 2019 and 2020, and GuoDa Drugstore showed the highest growth rate in 2020. 7-Eleven health & beauty sales in 2020 was over $8.8 billion.
Watsons had the highest number of stores in 2020, followed by GuoDa Drugstore, and Welcia. Welcia had the largest total retail space in 2020. Watson and Amway had international bran positioning while all others from the top 10 retailers had local brand positioning. JD.com had the highest online health & beauty sales in 2020 of more than $3 billion. All of JD.com’s health and beaty sales in 2020 was online sales.
APAC health & beauty, by key players
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Market report scope
| Market size (2020) | $561.7 billion |
| Growth rate (2021-2025) | CAGR of >6% |
| Base year for estimation | 2020 |
| Segmentation by Category | cosmetics & toiletries, and healthcare products. |
| Segmentation by Distribution Channel | Drug stores and health & beauty stores, online, hypermarkets, supermarkets and hard discounters, convenience stores (including independents) and gas stations, other non-store retail, and others. |
| Countries covered | China, Japan, Indonesia, India, Australia, South Korea, Malaysia, Thailand, Philippines, Singapore, New Zealand, Hong Kong. |
| Key players | TSURUHA, Cosmos Pharmaceutical Corp, Watsons, Olive Young, Matsumoto, Welcia, Sugi Pharmacy, Amway, JD.Com, and GuoDa Drugstore. |
Reasons to Buy
- Consider the impact of sustainability and its effect on consumer behaviour to allow you to better cater to growing consumer demand.
- Understand how the rise of online will affect the health & beauty sector in order to seize growth opportunities.
- Use our in-depth analysis to understand why value players and discounters are stealing market share from midmarket health & beauty specialists and grocers.
- Learn about consumer desire to trade down, and what implications this may have on market leaders and other retailers.
Key Players
Table of Contents
Frequently Asked Questions
APAC health & beauty market value in 2020 was $561.7 billion.
APAC health & beauty market is forecasted to grow at a CAGR of more than 6% during 2021-2025.
APAC health & beauty market categories include cosmetics & toiletries, and healthcare products.
The major distribution channels include drug stores and health & beauty stores, online, hypermarkets, supermarkets and hard discounters, convenience stores (including independents) and gas stations, and other non-store retail.
In 2020, TSURUHA had the highest share in APAC health & beauty market, followed by Cosmos Pharmaceutical Corp, and Watsons.
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