Apparel Top 10 Themes for 2022 – Thematic Research

Pages: 20 Published: April 13, 2022 Report Code: GDAPP-TR-S009

In 2022, the major themes impacting the apparel sector will be: supply chain management, geopolitics, ESG-environmental, virtual and augmented reality, ESG-social, ecommerce, COVID-19, digital media, mobile and the future of work.

Scope

GlobalData breaks down the top 10 themes impacting the apparel sector in 2022.

Key Highlights

Supply chains became a major talking point in retail in 2021 as supply struggled to keep up with demand due a myriad of factors, leading to spiraling inflation rates. The closure of factories and ports in China due to the country’s zero-COVID policy had a significant on the global flow of goods, with both manufacturing and transportation affected.

In 2022, consumer awareness and retailer actions will encompass more aspects of the environment, such as water reduction in material production and carbon emissions from transportation, as retailers come under increasing pressure to reduce their carbon emissions by setting science-based targets.

Since Facebook changed its name to Meta in October 2021, conversations surrounding the possibilities that the metaverse could bring to the apparel industry have skyrocketed. But at present, the future of the metaverse in the global apparel market remains undecided.

The global online apparel industry is dominated by the US and China, with market shares in 2019 of 29% and 25% respectively, but as online retail markets in Western countries become saturated, the ecommerce giants will rush to grab market share in emerging digital economies, with India and Africa set to be the primary battlegrounds.

Reasons to Buy

Themes are disruptive, so it's easy to be blindsided by industry outsiders who invade your sector. Understanding the themes ecosystem will get you ahead of the curve.

Understand the themes emerging in 2022, allowing you to grasp a wider view of changes in consumer behaviour and how it will impact your markets.

Explore how emerging themes in apparel are allowing industry leaders to evolve, so you can better position yourself for long-term success.

An easy-to-use framework for tracking themes across all companies in all sectors

Companies who invest in the right themes become success stories; those who miss the big themes end up as failures.

Key Players

Amazon

Adidas

Alibaba

Allbirds

Arcadia

ASOS

Balenciaga

Coach

Debenhams

Depop

Dress X

Epic Games

Everlane

Fortnite

Gap

Gucci

Gymshark

H&M

House of Fraser

Inditex

JD.com

JD Sports

John Lewis & Partners

Kering

Kiabi

Lindex

Lululemon

Macy's

Marks & Spencer

Next

Nike

Old Navy

Patagonia

PrettyLittleThing

Primark

Reformation

Reserved

Roblox

Selfridges

Shein

Sports Direct

Target

Ted Baker

The boohoo group

TJX

TM Lewin

Veja

VF Corp

Vinted

Zalando

Zara

Table of Contents

Executive summary

2022 Theme Map

Supply Chain Management

Geopolitics

ESG – Environmental

Virtual and Augmented Reality

ESG – Social

Ecommerce

COVID-19

Digital Media

Mobile

The Future of Work

Future Reading

Our thematic research methodology

About GlobalData

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