AR Application Trends – Report Bundle (9 Reports)
Augmented Reality is an efficient tool used across various companies and businesses for gathering data from the physical world, analyzing them, and applying them to solve real-world problems. AR is applied across several industry verticals, such as oil and gas, mining, and medical devices to name a few.
As a part of this bundle, you will gain access to in-depth insights available in the following reports:
- Thematic Research: Augmented Reality in Medical Devices
- Thematic Research: Augmented Reality in Mining
- Thematic Research: Augmented Reality in Oil & Gas
- Thematic Research: Augmented Reality in Packaging
- Thematic Research: Augmented Reality in Power
- Thematic Research: Augmented Reality in Retail
- Thematic Research: Augmented Reality in Sport
- Thematic Research: Augmented Reality in Travel & Tourism
- Thematic Research: Augmented Reality
Report 1: Augmented Reality in Medical Devices – Thematic Research
The AR market will be worth $76 billion by 2030. Augmented reality is widely used in the healthcare space to train medical students and doctors and may have the greatest impact in aiding visualization during minimally invasive surgery (MIS). The adoption of AR in the medical devices space is expected to increase as its integration into the operating room has the potential to revolutionize surgical procedures. AR can provide a new depth of teaching to patients about healthcare procedures they may be undergoing to improve their compliance with the treatment and the quality of delivery.
Global AR Revenue
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Report 2: Augmented Reality in Mining – Thematic Research
The AR market size was worth $7 billion in 2020. Augmented reality can benefit the mining value chain by assisting the sector in reaching the next stage of digitalization, increasing productivity, and ensuring the health and safety of on-site workers. Hence, adopting AR is essential for mining companies in a time of rising pressure on productivity, aging workforce, and growing focus on the industry’s environmental, social, and governance (ESG) impacts. AR can assist mining operations in many forms, including the use of wearables, the setup of remote support and control centers, and the 3D visualization of data.
Global AR Revenue
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Report 3: Augmented Reality in Oil & Gas (2022) – Thematic Research
The AR market size will reach $37 billion by 2025. This technology has the potential to significantly disrupt the oil and gas industry within the next few years. AR is currently predominantly used for remote collaboration within the oil and gas industry. It is particularly useful for upstream applications where it can be used to facilitate the extraction of resources below the surface. The AR value chains in the sector include semiconductors, components, devices, platforms, and apps and content.
AR Value Chain
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Report 4: Augmented Reality in Packaging – Thematic Research
The AR market size was worth $7 billion in 2020. Several packaging companies and retailers have adopted AR in packaging to raise awareness of environmental, social, and governance (ESG) issues by integrating QR codes into the products’ outer packaging. Packaging leaders are teaming up with AR vendors to create AR-integrated packaging and thus enhance the consumer experience. AR has also proven to be helpful with the rise of eCommerce by providing real-time shipping costs for customized packaging boxes. Furthermore, several retailers have adopted AR in packaging as the digitalization of packaging labels for consumer goods aids customer retention and loyalty.
AR Value Chain
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Report 5: Augmented Reality in Power (2022) – Thematic Research
The AR revenue was $1 billion in 2021. Augmented reality offers contemporary solutions to problems such as strain on finances and on the ability of power companies to carry out their day-to-day operations due to the COVID-19 pandemic, the sector’s aging workforce, and inadequate field worker training. AR offers the power sector several advantageous use cases, mainly concerning improving efficiency and safety by speeding up the equipment maintenance schedule and ensuring experts are on hand to assist via remote AR. AR technology can also improve equipment maintenance in the power sector with the help of smart glasses, mobile equipment, and monitoring sensors.
AR Value Chain, by Semiconductors
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Report 6: Augmented Reality in Retail (2021) – Thematic Research
The top adopters of AR include exclusively online home and apparel retailers since they are digitally native and sell high-ticket items which require more research and consideration from consumers. In-store AR navigation tools help consumers find their way around large spaces and increase brand awareness and engagement with consumers. Other use cases of AR include digital overlays, which help visualize products purchased online. More retailers are using AR to improve both their online and in-store offerings.
AR Value Chain, by Apps and Content
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Report 7: Augmented Reality in Sport 2022 Update – Thematic Research
AR adoption will primarily involve broadcasting, fan experiences, and gaming. AR graphics in broadcasting creates a more engaging and insightful analysis of events, while AR on personal devices is a novel marketing introduction that increases fan engagement. AR can also be used to analyze training footage and match recordings to improve performance. AR even helps in tactical decision-making by sports teams.
AR Value Chain, by Components
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Report 8: Augmented Reality in Travel & Tourism (2022) – Thematic Research
AR is becoming increasingly important to help tourists have a better experience while traveling. From translating signs and menus to guiding tourists through popular attractions, AR is facilitating a stress-reduced and more informative journey. AR can also help advertise various destinations to consumers and ease the booking process. Moreover, in the future and with the development of the metaverse, AR technology may be used to help with the booking and planning of trips. AR-based tours providing information regarding different sites could help deepen engagement with less popular destinations, thereby improving cultural connectivity.
AR Value Chain, by Devices
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Report 9: Augmented Reality – Thematic Research
Enterprises across sectors such as retail, manufacturing, logistics, and healthcare are increasingly evaluating AR use cases. While specialized firms concentrate on issues like content production, the big tech corporations are rushing to construct sustainable AR ecosystems to gain an early foothold in the potentially lucrative sector. The four main types of AR technology are marker-based, marker-less, projection-based, and superimposition-based. AR gives advertisers the ability to provide more creative, eye-catching, and interactive experiences, and move beyond non-interactive media like print and TV.
AR Value Chain
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Key Players
Table of Contents
Frequently Asked Questions
AR is widely used in the healthcare space to train medical students and doctors, aid visualization during MIS, and provide a new depth of teaching to patients about healthcare procedures they may be undergoing.
Augmented reality can benefit the mining value chain by assisting in reaching the next stage of digitalization, increasing productivity, and ensuring the health and safety of on-site workers.
AR can assist mining operations in many forms, including the use of wearables, the setup of remote support and control centers, and the 3D visualization of data.
AR is predominantly used for remote collaboration within the oil and gas industry and is particularly useful for upstream applications where it can be used to facilitate the extraction of resources below the surface.
The key AR value chains in the oil and gas industry include semiconductors, components, devices, platforms, and apps and content.
Several packaging companies and retailers have adopted AR in packaging to raise awareness of environmental, social, and governance (ESG) issues, enhance the consumer experience, and to aid customer retention and loyalty by the digitalization of packaging labels for consumer goods.
AR technology can improve equipment maintenance in the power sector with the help of smart glasses, mobile equipment, and monitoring sensors.
The top adopters of AR include exclusively online home and apparel retailers.
AR can be used in broadcasting, fan experiences, gaming, to analyze training footage and match recordings, and to help in tactical decision-making by sports teams.
AR translates signs and menus to guide tourists through popular attractions, facilitates a stress-reduced and more informative journey, helps advertise various destinations to consumers, helps with the booking and planning of trips, and provides information regarding different sites to help deepen engagement with less popular destinations.
The four main types of AR technology are marker-based, marker-less, projection-based, and superimposition-based.
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