Augmented Reality (AR) in Automotive – Thematic Intelligence

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Augmented Reality (AR) in Automotive Thematic Report Overview

Augmented Reality (AR) can enable the safer operation of vehicles through easily understandable head-up displays (HUDs). AR can also ensure faster training of automotive staff, create more immersive entertainment experiences, and help with vehicle manufacturing.

Moreover, the arrival of autonomous vehicles (AVs) will allow content to be overlaid on the outside world or allow car windows to be repurposed to display a different world entirely. AR can also increase maintenance, software, and hardware upgrade efficiency outside the vehicle, creating new avenues for sales. It can enhance consumer engagement and increase brand loyalty by allowing customers to view virtual vehicles in real life and also take a virtual test drive.

The ‘Augmented Reality in Automotive’ thematic intelligence report offers an in-depth insight into the augmented reality theme and the impact it has on the automotive sector. It provides a comprehensive analysis of the industry, including real-life case studies that highlight the use of AR technologies within the automotive sector. The report also provides insights into the AR value chain, key players, and the competitive landscape of the technology companies within the AR theme.

Key Value Chain Components •       Semiconductors

•       Components

•       Devices

•       Platforms

•       Applications & Content

Leading Augmented Reality Adopters in Automotive •       BMW

•       Ford

•       GM

•       Hyundai

•       Mercedes-Benz Group

Leading Augmented Reality Vendors •       Alibaba

•       Alphabet

•       Amazon

•       Apple

•       ByteDance

Specialist Augmented Reality Vendors in Automotive •       Blippar

•       DigiLens

•       Envisics

•       Holoride

•       Stradvision

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Augmented Reality Value Chain Analysis

The augmented reality value chain is split into five segments including semiconductors, components, devices, platforms, and applications and content.

Semiconductors: Semiconductors are one of the key battlegrounds in AR today. Although no new AR-specific silicon has arrived on the market following the launch of the XR2 5G, chipmakers are striving to improve their existing capabilities to suit the evolving requirements of AR, mostly around screen resolution, frame rates, processing speed, and connectivity.

Augmented Reality Value Chain

Augmented Reality Value Chain

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Augmented Reality in Automotive– Competitive Landscape

This thematic report highlights the companies that will make their mark in the upcoming days.

Leading augmented reality adopters in automotive: BMW, Ford, GM, Hyundai, and Mercedes-Benz Group among others are the leading augmented reality adopters in the automotive sector.

Leading augmented reality vendors: Alibaba, Alphabet, Amazon, ByteDance, Magic Leap, Meta, and Microsoft among others are the leading augmented reality vendors gaining traction.

Specialist augmented reality vendors in automotive: Blippar, DigiLens, Envisics, Holoride, and Stradvision are the specialist augmented reality vendors in the automotive sector.

Leading Companies within the AR Theme in the Automotive Sector

Leading Companies within the AR Theme in the Automotive Sector

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Future Mobility Sector Scorecard

The future mobility sector scorecard comprises the thematic screen, valuation screen, and risk screen. The thematic screen ranks companies based on overall leadership in the 10 themes that matter most to their industry, generating a leading indicator of future performance.

Future Mobility Sector Scorecard Analysis

Future Mobility Sector Scorecard Analysis

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  • This report is a thematic analysis of the augmented reality in the automotive sector: It covers OEMs and specialist vendors in automotive. It also covers augmented reality as a whole, providing value chains and forecasts, as well as company details.
  • Whilst most investment research is underpinned by backwards looking company valuation models, GlobalData’s thematic methodology identifies which companies are best placed to succeed in a future filled with multiple disruptive threats

Reasons to Buy

  • Our thematic investment research product, supported by our thematic engine, is aimed at senior (C-Suite) executives in the corporate world as well as institutional investors.
  • Corporations: helps CEOs in all industries understand the disruptive threats to their competitive landscape.
  • Investors: helps fund managers focus their time on the most interesting investment opportunities in global TMT.
  • Our unique differentiator, compared to all our rival thematic research houses, is that our thematic engine has a proven track record of predicting winners and losers.

NVIDIA WayRay Visteon Varjo Stradvision Holoride Envisics Digilens Blippar Volkswagen Stellantis Renault GM Ford

Table of Contents

  • 1 Executive Summary
  • 2 Players
  • 3 Automotive Challenges
  • 4 The Impact of Augmented Reality on Automotive
  • 5 Case Studies
  • 6 Augmented Reality Timeline
  • 7 Market Size and Growth Forecasts
  • 8 Signals

    • 8.1 M&A trends
    • 8.2 Patent trends
    • 8.3 Hiring trends

  • 9 Augmented Reality Value Chain

    • 9.1 Semiconductors
    • 9.2 Components
    • 9.3 Devices
    • 9.3 Platforms
    • 9.5 Apps and content

  • 10 Companies
  • 11 Sector Scorecard

    • 11.1 Future Mobility sector scorecard

  • 12 Glossary
  • 13 Further Reading
  • 14 Our Thematic Research Methodology
  • 15 About GlobalData
  • 16 Contact Us

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