Augmented Reality (AR) in Automotive – Thematic Intelligence
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AR has broad uses for the automotive industry Augmented reality (AR) is a technology that allows users to see the real world overlaid with digital data. AR can enable the safer operation of vehicles through easily understandable head-up displays (HUDs). Unlike semi-autonomous or fully self-driving vehicles, the ability to see the outside world clearly is a safety-critical issue in vehicles where a human is driving. AR can also ensure faster training of automotive staff, create more immersive entertainment experiences, and help with vehicle manufacturing.
Scope
This report is a thematic analysis of the augmented reality in the automotive sector: It covers OEMs and specialist vendors in automotive. It also covers augmented reality as a whole, providing value chains and forecasts, as well as company details.
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Tesla
GM
SAIC
Volkswagen
Geely
Hyundai
Kia
Toyota
BMW
Baidu
Mercedes-Benz
NVIDIA WayRay Visteon Varjo Stradvision Holoride Envisics Digilens Blippar Volkswagen Stellantis Renault GM Ford
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